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Check out a sample of the 1,664 Blog Writing jobs posted on Upwork

SEO Content Writer (blog articles) Hourly ‐ Posted 1 day ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

NATIVE ENGLISH SPEAKERS ONLY! Hi! We're looking for a content writer who can help us create articles for our clients. 3 Step Proces…

Blog Writing Article Search Engine Optimization Article Writing Content Writing Blog Writing Jobs Blog Content SEO Writing
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$70
Fixed-price

Intermediate
Experience level

Only freelancers located in the U.S. may apply. Are your Copy Writing skills top-notch? Do you know the ins and outs of the English l…

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Fashion Blogger Needed for an April Blog Post Fixed-price ‐ Posted 1 day ago

$100
Fixed-price

Intermediate
Experience level

We want to find a strong writer for a fashion blog for our athletic brand. Basically, we are looking for a female to write about a cou…

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$10
Fixed-price

Entry
Experience level

--- No AI allowed. Please write original content from scratch from your real life experience as a human as we do NOT accept AI work nor…

Blog Writing Fact-Checking SEO Writing Blog Writing Jobs Article Content Writing Article Writing Blog Content
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$15
Fixed-price

Expert
Experience level

Hello! We are currently recruiting for the position of Scriptwriter for our YouTube channel about methods that celebrities employ to ma…

Blog Writing Search Engine Optimization SEO Writing Blog Writing Jobs Article Writing Content Writing English
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$100
Fixed-price

Expert
Experience level

We're Hiring: Expert Writers in Dialysis Nutrition Join our mission to enrich the knowledge base of healthcare professionals and dieti…

Blog Writing Blog Writing Jobs Blog Content Content Writing Dietetics English
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Lead Magnets for a Web Development Agency Fixed-price ‐ Posted 1 day ago

$2,000
Fixed-price

Expert
Experience level

We are a WordPress Development agency on the lookout for a talented ebook creator with strong technical experience in website and digit…

Blog Writing Content Writing Web Development Content Development Blog Writing Jobs Article Blog Content ChatGPT
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Workout Blog with Pictures Needed for Fitness Brand Fixed-price ‐ Posted 1 day ago

$75
Fixed-price

Intermediate
Experience level

We want to find a strong writer for a fitness related blog post for January 9th. Basically, we are looking for someone to write a work…

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$300
Fixed-price

Entry
Experience level

US Writers: Write about Your #1 Passion, Make an Impact, & Become a HowExpert Author @ Amazon --- No AI allowed. Please write original…

Blog Writing Article English Blog Writing Jobs Blog Content Article Writing Content Writing
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30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We need articles written for outdoor products, especially skiing and snowboarding, as well general outdoor gear, including accessories…

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Blog Writers on Upwork
can earn $20–$85/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Blog Writer average prices bell curve

$20 $85

Median hourly rates (USD)

How to Become a Freelance Blog Writer

Freelance blog writers fill a vital role for modern businesses who embrace digital marketing. Freelance writers will blog content marketing, a form of digital marketing, to attract consumers’ attention to their clients’ businesses. They post content on platforms such as company websites, WordPress and social media. Bloggers need to captivate their readers by providing an escape, highlighting a specific problem, or selling solutions. Blog writing is a common path for freelance writing careers.

What does a freelance blogger do?

Bloggers create content about any topic. For example, they might discuss a new technology and emerging business trends. They might discuss personal experiences with a company and its products. They could even aggregate news and trend-based information that pertains to a specific industry or vertical within an industry.

Blogging should inform and entertain, though it’s vital to find a good balance between the two for each of your clients. The information that engages and creates a positive response from one client’s audience may incite a negative reaction from another business owner’s clientele.

Freelance bloggers often deliver better return on investment for a business when they publish blog posts regularly and in a predictable format to develop an online presence. Furthermore, blogs are best received when they are written by an author or regular team of authors who develop a consistent voice.

Writing gigs may require a vast range of frequency. Many clients request one to four posts per week, while some may request daily or monthly posts. If you string together enough freelance writing contracts together and you can build a full-time freelance writing business.

What skills do I need to become a freelance blog writer?

The key to successful freelance blogging is to write with an objective in mind. Each section of an article should contribute to that objective. The best blog writing freelancers internalize this skill to keep their content succinct and to the point. It can be hard for new freelance writers to break into high-paying content writing jobs, but with persistence and a niche, you can be a successful professional writer.

A blogger’s writing skills generate high-impact content marketing that benefits both their client’s business and the reader. It’s a balance that can be difficult to achieve. Users come to your content for education, inspiration, or guidance. The reader is often seeking a solution to one or more of their problems. Bloggers need to transition them into the customer journey.

A successful freelance writer incorporates sales and marketing best practices into their content creation process. Demand generation spurs readers to see that they have a need. Lead generation incites readers to take action and provide their contact information

Attention is the most valuable consumer currency in the modern business landscape because it can be leveraged to create cash flow. As such, companies need blog writers to create unique, insightful, and smooth-flowing content that grabs the attention of their target customers.

Sometimes, freelance blog writers are given a byline, meaning their posts are published under their name to capitalize on their reputation. Guest posting, a link building tactic used by link search engine optimization (SEO) specialists, usually includes a byline.

Bloggers need to be skilled at researching and possess strong writing skills such as organizing, prioritizing and framing content. A freelance blogger will need technical skills in SEO, formatting the blog, and curating related content. A working knowledge of content management systems, such as WordPress, is essential.

What are some key practices for enhancing your blogging?

Beyond relevant skills, there are key practices freelance bloggers can use to enhance and promote their work, and, by extension, their clients.

  • Stay current with a particular set of topics in order to create and post related content regularly
  • Enhance your posts with interesting visual content (images, infographics, videos, etc.) that supports your writing
  • Learn to edit your content or hire an editor to review it before publication
  • Promote posts on your own blog and guest posts by responding to comments.
  • Promote your blog by following and interacting with relevant social media accounts on platforms such as Facebook and LinkedIn
  • Collaborate with other bloggers to generate cross-promotional content
  • Share and recommend posts to friends and family

What are the job responsibilities of a freelance blogger?

Blog writers are commonly expected to create high-quality content based on multiple topics in order to support sales and bolster the reputation and brands of their new clients.

  • Draft unique content on multiple topics related to a client’s business
  • Create content to support a wide range of audiences—both those in our industry and in the general public
  • Write blog content that empowers readers—aids them with decisions or problem-solving—and enhances the awareness of your client’s company
  • Collaborate with various departments and other content writers at the company to develop blogging topics
  • Ensure that content is crafted to generate leads, produce sales, or educate readers based on their needs
  • Regularly measure the effectiveness of content to ensure it generates the desired results
  • Write in a way that matches the company brand voice and tone. If a client hasn’t written a definitive set of guidelines, the blogger must infer the approach of a new client from the company’s previous writing samples.

Eager to learn more about freelance writing jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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