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What does a WooCommerce developer do?

A WooCommerce developer works with WordPress and the WooCommerce plugin to develop and deliver ecommerce solutions for their clients. WooCommerce developers will typically be expected to create WooCommerce installations on new and existing WordPress sites, manage existing WooCommerce installations, and create custom plugins or themes.

WooCommerce is an open-source plugin that’s highly customizable and can be used for a variety of ecommerce applications in addition to the selling of physical items. WooCommerce supports selling digital products and subscription-based services as well as managing booking systems for reservations. These may involve the installation and use of third-party WooCommerce plugins.

Clients might also wish for WooCommerce developers to manage and maintain existing WooCommerce sites, including integrating various data points with other third-party tools and software used by clients internally, such as CRM systems, accounting software, and drop-shipping management tools. Configuring shipping options, tax calculation, and running promotions are common client requests that WooCommerce developers might be expected to manage.

What skills do I need to become a WooCommerce developer?

A WooCommerce developer will need a range of skills in order to work with WooCommerce. The developer must be familiar with the PHP programming language, as well as be proficient with HTML, CSS and JavaScript. An in-depth knowledge of WooCommerce is of course required, which may include not only familiarity with administering WooCommerce from the WordPress admin panel but also experience with using WooCommerce hooks, actions, and filters and the WooCommerce API.

In addition to the above technical skill requirements, other common skills a WooCommerce developer should possess include:

• Experience working with ecommerce platforms
• Skill in data analysis and reporting
• Familiarity with marketing automation platforms
• Organizational skills and an eye for detail
• Creativity, self-motivation, and the ability to be a team player

WooCommerce developers will need good social and client-management skills. Having an in-depth knowledge of the WooCommerce ecosystem, customization features, and related tools is important for taking client requirements and understanding how to create them using WooCommerce. This may involve engaging with clients directly to scope project requirements and develop road maps.

WooCommerce developers should be comfortable working with clients and responding to questions regarding how feasible certain ideas are and how well they would translate to WooCommerce. A good knowledge of the ecosystem surrounding WooCommerce will help developers to recognize where relevant third-party plugins can be used in order to save time and money and where custom code must be developed.

What are the core WooCommerce developer job responsibilities?

WooCommerce developers are primarily expected to implement and improve features on ecommerce platforms powered by WooCommerce. This could include any aspect of development relevant to ecommerce applications, from improving code quality and standards compliance to implementing site-wide performance and security standards.

Developers may be expected to work on existing WooCommerce installations. Tasks will often include troubleshooting to fix bugs and issues, which may involve writing tests to locate the source of the issue. Larger sites may experience growing pains that will necessitate optimizing data delivery and enhancing site performance to ensure the site continues to work well under heavy traffic.

Existing websites may also wish for their third-party tools and plugins to be integrated into WooCommerce. This may involve using the WooCommerce API endpoints to expose certain data, or it may involve using hooks to integrate custom steps into the WooCommerce workflow, such as adding triggers for third-party email marketing or data analytics software.

Alternatively, developers may be tasked with installing and creating new WooCommerce sites. This may involve setting up all configuration options for your client, such as shipping and tax rates, product categorisation, and product data entry. WooCommerce developers will need to be very familiar with the WooCommerce back end to know which configuration options a client needs are possible with vanilla WooCommerce and which desired features will require the use of third-party plugins or custom code. The ability to take product specifications and requirements from clients and be able to translate them onto the WooCommerce platform is very important to have.