Appointment Setter / DM Outbound Specialist for YouTube Growth Agency

# Appointment Setter / DM Outbound Specialist for YouTube Growth Agency ### About Us We are a growing YouTube/content agency that helps coaches, course creators, community owners, and online business owners turn their expertise into high-quality YouTube videos and Shorts that generate attention and potential customers. We are looking for an experienced **Appointment Setter / Outbound DM Specialist** to help us consistently get qualified prospects onto our sales calendar. This is **not a generic lead-generation job** where you simply give us a spreadsheet of names. Your job is to actually find prospects, start conversations, follow up, qualify them, and book qualified sales calls. ### Who We Want to Target Our ideal prospects are primarily: * Coaches * Course creators * Skool/community owners * Online educators * Personal brands * Digital-product creators * Experts selling a service, course, membership, or community The ideal prospect already has something they sell and is creating content, but their YouTube/content presence is not being fully utilized. We will provide you with our exact Ideal Customer Profile and qualification criteria. ### Your Responsibilities **1. Find prospects** Research potential clients using: * Instagram * YouTube * Skool * LinkedIn * Other relevant platforms You should be able to recognize a good prospect without needing us to tell you every single person to contact. **2. Start conversations** Send personalized Instagram and/or LinkedIn messages to prospects. We do NOT want mass copy-and-paste spam. You should be able to make the first message feel natural and relevant to the person you're contacting. **3. Follow up** Most prospects will not respond to the first message. You will be responsible for following up with people who show interest but don't immediately book. **4. Qualify prospects** You will determine whether someone is actually a potential client before putting them on my calendar. For example: * Do they have a real business? * Do they sell a course, community, coaching, service, or product? * Are they actively creating content? * Do they have a need for better YouTube/Shorts content? * Are they financially capable of purchasing the service? * Are they the decision-maker? **5. Book sales calls** Once someone is qualified and interested, you will book them directly onto my calendar. I will handle the actual sales call and closing. **6. Track everything** Keep track of: * Prospects contacted * Conversations started * Replies * Follow-ups * Qualified prospects * Calls booked * Calls attended * Results ### What You Are NOT Responsible For You do **not** need to: * Close the sale * Conduct sales presentations * Edit videos * Create thumbnails * Manage clients * Run YouTube channels Your primary job is: **Prospect → Conversation → Qualification → Booked Call** ### Requirements You should have: * Previous appointment-setting, SDR, lead-generation, or outbound sales experience * Experience with Instagram/LinkedIn outreach * Excellent written English * Ability to communicate naturally rather than sounding like a bot * Strong research skills * Ability to identify qualified prospects * Consistent follow-up habits * Comfortable handling objections * Ability to work independently * Strong organization Experience working with **agencies, coaches, course creators, personal brands, SaaS, or other online businesses** is a major plus. ### What We're Looking For We're NOT looking for someone who says: "I can send 1,000 DMs per day." We care much more about **quality conversations and qualified appointments** than meaningless message volume. We want someone who understands: **Good prospect + good conversation + good follow-up = qualified sales call.** ### Compensation Fixed Price There will also be **performance bonuses for qualified calls that actually attend**. If you consistently produce qualified meetings that turn into clients, there is significant room to increase your compensation. We are looking for someone who can become a long-term member of the business rather than someone who only wants a short project. ### Initial Trial We will start with a short paid trial. During the trial, you'll be given: * Our ideal customer profile * Outreach guidelines * Messaging framework * Qualification criteria * Examples of good prospects * Calendar-booking process We'll evaluate you based on the **quality of prospects, conversations, and booked calls**, not simply how many DMs you send. ### To Apply Please answer these questions: 1. **How much appointment-setting/outbound experience do you have?** 2. **Have you personally used Instagram DMs to book sales calls? If yes, explain what you did.** 3. **What types of businesses have you previously prospected for?** 4. **How many qualified appointments were you typically able to book per month?** 5. **Give me an example of an objection you received from a prospect and how you handled it.** 6. **If I gave you 100 Skool community owners, how would you decide which ones are worth contacting first?** 7. **Please provide one example of an outreach message you would send to a course creator who has a weak YouTube presence.** 8. **Include a short Loom video (1–2 minutes) introducing yourself and explaining why you would be a good fit for this position.** ### Important Please do not send a generic application saying: "I am a hardworking virtual assistant and I can do lead generation." Tell us specifically about your **appointment-setting and outbound experience**. We are looking for someone who can help us generate **real sales conversations**, not simply fill a spreadsheet.