B2B Digital Marketing Analyst/Strategist

B2B Digital Marketing Analyst / Strategist We are an established commercial energy services company specializing in LED lighting upgrades, energy-efficiency projects, and utility-funded incentive programs for commercial and industrial customers. Our current business-development strategy relies primarily on cold outbound calling and email outreach to business decision-makers. We now want to build a stronger digital marketing engine that generates a consistent flow of qualified inbound inquiries, phone calls, and sales opportunities. We are looking for an experienced B2B Digital Marketing Analyst / Strategist to conduct a comprehensive assessment of our existing marketing, develop a practical, data-driven B2B Digital Marketing Strategy and Action Plan. Phase 1 — Marketing Analysis & Strategy The initial engagement will focus on evaluating website, digital presence, content, lead-generation activities, sales process, and competitive environment. The selected consultant should provide specific recommendations covering: -Website strategy, messaging, positioning, conversion optimization, and lead capture -B2B SEO strategy focused on high-intent commercial energy-efficiency searches -Local and national organic search opportunities -Keyword research based on how facility managers, energy managers, operations executives, property managers, CFOs, and other decision-makers search for energy-saving solutions -AI search optimization / AEO / GEO, including visibility within ChatGPT and other AI-powered search and answer platforms -Google and Bing/Yahoo search strategy -PPC / paid-search opportunities and economics -content strategy designed to attract commercial and industrial decision-makers -landing-page strategy -case studies -industry pages -educational content, and other high-conversion content opportunities CRM and lead-nurturing recommendations where appropriate, integration between inbound digital marketing and our existing outbound sales activities Our target market is relatively specialized, with a limited universe of relevant business decision-makers. For this reason, broad consumer-style advertising and traditional Meta advertising may not be economically attractive. We are particularly interested in high-intent strategies that reach decision-makers when they are actively researching energy savings, LED upgrades, utility incentives, rebates, energy-efficiency programs, and related solutions. An important objective is to improve our visibility for searches conducted through: Google, Bing/Yahoo, ChatGPT, AI search engines, and other emerging answer platforms. We want to understand what is realistically required to achieve strong organic visibility — including Page 1 search rankings for commercially relevant searches — and what combination of SEO, content, authority development, paid search, and AI-search optimization offers the strongest potential ROI. Phase 2 — Implementation If Phase 1 is successful, we anticipate hiring the same consultant or team to help implement the approved strategy and action plan. Ideal Background -We are looking for someone with significant B2B digital marketing experience, preferably working with companies selling services that involve longer sales cycles and senior business decision-makers. -Experience in any of the following industries would be a major advantage: Energy efficiency, Green technology / cleantech, Commercial solar, Heat pumps / HVAC, Building electrification, Construction, Facility management, Energy management, Sustainability, ESCO / energy services, Utility incentive and rebate programs -The ideal candidate should understand the difference between generating general website traffic and generating qualified B2B demand from people who can actually authorize or influence a commercial energy project. Deliverables for Phase 1 We expect the first phase to result in a clear written strategy and actionable roadmap, not simply a high-level marketing audit. The final deliverable should identify: -Where our current marketing approach is strong or weak -The highest-potential inbound lead-generation opportunities -Priority keywords and search topics -Recommended website changes -SEO strategy -AI-search / ChatGPT visibility strategy -Content strategy -PPC recommendations and estimated opportunity -Recommended marketing technology and tracking When Applying please include: - A brief description of your B2B digital marketing experience, examples of B2B companies you have helped generate inbound leads for, examples of measurable SEO, organic search, PPC, or inbound lead-generation results, - Any experience within energy, cleantech, solar, HVAC, construction, commercial real estate, or related industries -Your experience with AI search optimization / GEO / AEO and increasing company visibility within ChatGPT or similar platforms -How you would approach the first phase of this engagement We are not looking for someone simply to run ads or post content. We are looking for an experienced strategist who can first determine where our best opportunities are, why they are the right opportunities, and how they should be executed to generate measurable qualified inbound business.