Book Marketing & BookTok Content Manager for Dark Romance Launch

Dark-romance book marketer and BookTok/Bookstagram content lead Eve Saint Laurent Press is launching the first novel in a seven-book gothic dark-romance series on 24 November 2026. We need an experienced book marketer and social-content lead who already understands romance readers, BookTok and Bookstagram. The book is sexy, sharp, funny and a little dangerous: an ambitious heroine, a world-famous actor who may be a terrible idea, a gothic mansion and a dead ex who will not stay quiet. The voice is witty, knowing, slightly feral and never preachy. Your first 60 days - Build and run a weekly TikTok and Instagram content calendar using our manuscript, content bible, copy library, video clips and hashtag sets. - Create reels, carousels, stories, captions and hooks that sound native to dark-romance readers. - Recruit and support ARC readers; identify relevant BookTok and Bookstagram creators; help organize the launch street team. - Engage the community through comments, polls, theories and reader-focused conversations. - Share a concise weekly report showing what worked, what did not and what to test next. Facebook support is included. Other platforms may be added later based on results; you will not be expected to launch every channel at once. You are a strong fit if - You have helped launch indie romance books and can show the books, your exact role and attributable results. - You have created or managed strong BookTok, Bookstagram or author content. - You understand ARC teams, creator outreach and ethical review practices. - Your English is natural, precise and full of personality. - You can work independently, meet deadlines and use design, video, scheduling and AI tools without losing the human voice. Bonus: an existing bookish creator network, a personal book audience, or Amazon/Meta ads experience. Practical details - Remote and worldwide - Long-term hourly engagement across a seven-book series - Start: October 2026 - Peak launch period: October–December - Expected time: 10–20 hours per week - Rate: $25–$40 per hour - A short paid trial follows the first conversation Apply Please answer the five Upwork screening questions and include links to the most relevant work you personally contributed to. Tell us exactly what you did and what changed as a result. Existing samples are welcome; we do not require unpaid test work. Shortlisted candidates will have a relaxed video conversation, followed by a paid trial and a conversation with the author.