Creative Director – SaaS & Personal Brands

We are looking for a talented Creative Director to take ownership of the creative direction across four growing digital brands: 1 English-speaking SaaS 1 French-speaking SaaS 2 French-speaking Personal Brands This is not a position for someone who simply executes design briefs. We are looking for someone with a strong creative vision who can understand a brand, develop its visual universe, generate concepts, identify trends, and turn marketing ideas into high-quality creative execution. You will work closely with the founders and our team, while progressively becoming responsible for the overall creative consistency and quality across our ecosystem. Your Role: You will oversee the creative direction of all four brands while ensuring that each one develops its own distinctive and recognizable identity. Your responsibilities will include: - Defining and evolving each brand's visual direction - Creating moodboards, visual references and creative guidelines - Developing concepts for social media content - Creating strong visual hooks for short-form videos - Developing creative concepts for paid advertising - Supervising graphics, video editing and motion design - Creating clear briefs for designers and editors - Reviewing creative output and maintaining quality standards - Researching new visual trends, formats and creative opportunities - Developing new concepts proactively rather than waiting for instructions - Ensuring consistency across social media, ads, websites and product communication - SaaS Creative Direction You will oversee the creative direction of two SaaS companies targeting different markets. This may include: - Product launches - Feature announcements - Social media creatives - Product visuals - UI screenshots and mockups - Landing page direction - Meta & TikTok advertising - Educational content - Product demonstrations - Motion graphics - Brand campaigns A strong understanding of SaaS, startups, AI and modern tech branding is highly valuable. We want to move away from generic "corporate SaaS" visuals and build brands that are distinctive, modern and instantly recognizable. Personal Brand Creative Direction: You will also develop and maintain the visual identity of two French-speaking personal brands focused on entrepreneurship, SaaS and e-commerce. You will work across formats including: - Instagram Reels - TikTok - Stories - Carousels - Thumbnails - Educational content - Business & lifestyle content - Storytelling - Launch campaigns - Visual illustrations for short-form videos You should understand how to make personal-brand content feel premium and recognizable without making it look overly corporate or over-designed. Paid Ads & Creative Strategy: Performance creative will also be an important part of the role. You should understand the fundamentals of: - Meta Ads - TikTok Ads - Direct-response creative - Visual hooks - UGC concepts - Static ads - Video ads - Creative angles - Creative iterations You don't need to be a media buyer, but you should understand that great advertising creative is not only about aesthetics. We want someone capable of analyzing what is working and turning those insights into new concepts and iterations. AI Creative Tools: We actively use AI as part of our creative workflow. Experience with tools such as: - ChatGPT Image - Midjourney - Kling - Seedance - Runway - AI avatars - AI video generation - AI image generation is highly appreciated. We are looking for someone who sees AI as a way to increase creative possibilities and production speed, not simply as a tool for generating random visuals. Who We're Looking For You may be a great fit if you: - Have previous experience as a Creative Director, Art Director or Senior Creative - Have a strong visual portfolio - Have excellent taste and attention to detail - Understand current social media trends and visual culture - Understand SaaS / startup / tech branding - Understand personal branding - Have experience with performance creatives and paid social - Can manage several brand identities simultaneously - Can transform rough ideas into strong creative concepts - Can provide clear direction to designers and video editors - Are proactive and constantly bring new ideas - Can work quickly without compromising quality French is required. Three of the four brands are French-speaking, so you must be able to understand French content, scripts, messaging and marketing angles. Professional English is also required, as one SaaS operates primarily in English and part of our team communication may be in English. What We're NOT Looking For We are not looking for someone who simply waits for tasks such as: "Create this banner." "Edit this Reel." "Make this post." We want someone who can come to us and say: "I've researched this. Here are three concepts I think we should test, here's the visual direction, and here's how I would execute them across different formats." We need someone who can think before executing. Collaboration: This is a long-term remote position. We are looking for someone who can become deeply involved in the brands and progressively take ownership of the entire creative direction. You will collaborate with founders, marketers, designers, video editors and other members of the team. We value: Speed. Creativity. Autonomy. High standards. Attention to detail. Please send us: - Your portfolio - Examples of brands where you were responsible for creative direction - Your best SaaS / tech work - Your best social media / personal brand work Examples of paid advertising creatives you've worked on - The AI creative tools you currently use - Your current availability - Your expected monthly salary Please also briefly explain: If you joined tomorrow, what would you analyze first before defining the creative direction of a new brand? We're much more interested in seeing how you think creatively than receiving a generic application.