Fractional Ecommerce Launch Marketer for US Body Care Brand

About Restor Restor is an emerging body care brand launching in the US. Our first products are organic castor oil, a reusable body wrap, and a bundle that brings them together. The brand has a calm, considered voice and is built around a simple practice of body care. Our Shopify site and brand direction are in place. We are looking for an experienced marketer to help turn that foundation into a focused launch that brings in our first customers and helps us learn what resonates. The project We are looking for a fractional ecommerce marketer for an initial 4–6 week paid project, with the possibility of ongoing work. You will shape the launch plan and manage its execution, working directly with the founder and coordinating any specialist creative or technical support needed. We would like you to: Review our Shopify store and customer journey, from first visit through checkout and follow-up. Recommend a focused launch strategy covering audience, positioning, offer, channels, content, and a sensible test budget. Set up or verify the tracking needed to understand visits, add-to-carts, and purchases. Develop briefs for the first set of launch content and ads, using our existing brand direction. Set up essential email flows, including a welcome sequence and abandoned checkout emails. Launch and manage an initial marketing test, then use the results to recommend what to improve. Provide a concise weekly update on activity, spend, results, customer insights, and next steps. We want thoughtful testing and clear judgment. We are at the beginning, so we are not looking for promises of immediate scale. You would be a strong fit if you have: Hands-on experience launching or growing US direct-to-consumer brands on Shopify, ideally in beauty, body care, or wellness. Experience connecting brand messaging, creative, product pages, email, and paid marketing into one customer journey. The ability to plan and run a modest paid test, or to clearly explain which specialist you would bring in for that work. A practical understanding of ecommerce tracking and how to diagnose why visitors do or do not purchase. Good judgment around product claims and creator content for a US wellness-adjacent brand. Clear communication and a collaborative working style with a founder. To apply, please include: Two relevant Shopify brand examples. Tell us what you personally owned, what stage the brand was at, and what happened. Your proposed priorities for Restor’s first 30 days. How you would decide whether the first issue to fix is the ads, the offer, or the website. Your availability, location and working hours, and proposed fee for an initial 4–6 week project. What work you would do yourself and what you would recommend outsourcing. Please begin your proposal with “Restor launch” so we know you have read the brief.