Freelancer Support for Social Media Ads

Role Overview: Position Type: Freelance / Contract Commitment: Project-based Location: Remote Key Responsibilities: Ad Creative Production: Design high-performing static images, carousels, GIFs, and short-form video assets/reels tailored for paid social channels. Brand Alignment: Strictly follow existing brand guidelines while optimizing layouts specifically for direct-response marketing and conversions. Iterative Testing: Rapidly produce variations of top-performing ad concepts (testing different hooks, colors, text overlays, and CTAs). Platform Optimization: Format assets correctly for various placements (stories, feeds, vertical video, and banners) adhering to up-to-date specs. Q/A: Designer is responsible for ensuring final assets are professional, accurate to requests, and ready for client. Requirements & Qualifications: Portfolio: A strong digital portfolio showcasing proven social media ad design work and performance-driven creative. Software Proficiency: Expert command of preferred design platform or Figma. Marketing Awareness: Solid understanding of digital advertising principles, click-through rates (CTR), and what makes an ad "stop the scroll". Communication & Reliability: Clear and prompt communication, ability to meet fast turnarounds, openness to one-off virtual meetings, and openness to creative feedback.