Google Ads Landing Page Specialist

Title: Google Ads Landing Page Specialist | Home Services | Ongoing Agency Work We’re a new Google Ads agency focused on home service businesses, including plumbing, HVAC, electrical, roofing, and concrete. We’re looking for a landing page specialist who can become an ongoing partner as we bring on clients. Our main priority is building fast, relevant landing pages designed to turn Google Ads traffic into qualified calls and appointment requests. I also own and operate a plumbing company in Las Vegas, so I understand how important lead quality and booked jobs are to our clients. We need someone who understands both effective design and the strategy behind converting paid traffic. What you’ll do: • Build mobile-friendly landing pages tailored to each client’s services, location, and target customer. • Align page copy, headlines, offers, and calls to action with ad messaging and keyword intent. • Create clear layouts with prominent phone numbers, click-to-call buttons, and straightforward lead forms. • Incorporate authentic reviews, credentials, and other trust signals. • Optimize page speed, usability, and the path from visitor to inquiry. • Set up or help implement Google Ads conversion tracking, Google Tag Manager, GA4, and call tracking. • Test and improve pages using actual performance data. • Develop reusable page structures that can be customized for multiple clients. What we’re looking for: • A portfolio of landing pages built specifically for Google Ads traffic. • Strong understanding of conversion rate optimization, persuasive copy, and mobile user experience. • Understanding of landing page experience, ad relevance, Quality Score, and how these relate to Ad Rank. • Ability to distinguish what landing pages can improve from factors controlled by campaign settings, bids, and competition. • Experience tracking form submissions and calls accurately without double-counting conversions. • Reliable communication and the ability to handle ongoing work across multiple accounts. Experience with home service businesses is a major plus. Google Ads campaign setup and optimization experience is also a bonus, but landing page expertise is the primary requirement. Please include in your proposal: 1. Two or three relevant landing pages you personally built, explaining your role. 2. Any conversion results you can substantiate, including the traffic source and measurement period. 3. Your preferred platform and why you recommend it for an agency managing multiple clients. 4. Your approach to matching landing pages to Google Ads keywords and ad copy. 5. Your experience with conversion tracking and call tracking. 6. Your price and turnaround time for one landing page, plus pricing for additional service or location variations. We’d like to start with one paid project and build a long-term relationship with the right person. Final pages should be delivered in accounts we control, with full editing access and a clear handoff. If you can combine strong design, relevant messaging, and accurate measurement, we’d like to see your work.