Marketing Manager

We are a technology company developing a suite of web-based products and SaaS applications for the music industry. Our platform is designed to provide musicians and artists, DJs, music producers, songwriters, composers, artist managers, booking agents, promoters, audio engineers, and other music professionals, as well as recording studios, record labels, music publishers, talent and booking agencies, venues, and other music-industry businesses with digital tools for managing their businesses, online presence, content, data, and day-to-day operations. We are building an integrated ecosystem of applications and services rather than a single-purpose product. Our work includes developing new products, growing our user base, building our brands, and bringing our products to market. We are looking for a Marketing Manager to plan and execute marketing strategies for our company and products. This is a hands-on role. You will be responsible for understanding our target markets, planning marketing strategies, creating and managing campaigns, developing marketing content and experiences, growing our online presence, acquiring users, and measuring and improving marketing performance. Responsibilities * Plan and execute marketing strategies for the company and individual products * Research target audiences, competitors, market trends, and customer behavior * Define product positioning, messaging, and value propositions * Plan and execute product launches and go-to-market campaigns * Plan and manage digital advertising campaigns * Manage social media channels and social media marketing * Develop marketing content for websites, landing pages, email campaigns, social media, advertising, and other channels * Plan and design the UX, structure, messaging, and conversion flow of marketing websites and landing pages * Create wireframes and marketing page concepts using AI and design tools * Use AI tools for marketing research, copywriting, visual concepts, campaign development, and content creation * Plan and manage search engine optimization * Plan and manage search engine marketing and paid search campaigns * Plan and manage email marketing campaigns * Develop content marketing strategies * Identify and evaluate appropriate marketing and advertising channels for different products and audiences * Plan customer acquisition and conversion strategies * Monitor website traffic, user acquisition, conversions, and campaign performance * Use web analytics and marketing analytics to evaluate performance and identify opportunities for improvement * Plan and conduct A/B testing of messaging, creatives, landing pages, calls to action, and campaigns * Improve conversion rates across marketing websites, landing pages, and acquisition funnels * Manage marketing budgets and advertising spend * Develop and maintain consistent company and product branding * Identify partnerships, communities, publications, influencers, and other opportunities for reaching music-industry audiences * Work with the Product Manager to exchange customer, competitor, market, and product insights Required Skills * Experience marketing SaaS, web applications, digital products, or online services * Digital marketing * Product marketing * Social media marketing * Search engine optimization * Search engine marketing * Paid search and digital advertising * Content marketing * Email marketing * Web and marketing analytics * Conversion rate optimization * Market and competitor research * Product positioning and messaging * Product launch and go-to-market planning * Landing page and marketing website UX * User flows, wireframing, and basic prototyping * Marketing copywriting and content creation * A/B testing and campaign optimization * Experience using AI tools for research, marketing, content creation, UX design, and campaign development * Strong analytical and problem-solving skills * Strong written communication and attention to detail * Ability to independently plan, execute, measure, and improve marketing initiatives Knowledge of the music industry is highly desirable. You should either already understand or be prepared to deeply research musicians, music professionals, music businesses, their workflows, the products they use, and the online channels and communities where they can be reached. We are looking for someone who can take ownership of marketing rather than simply execute individual assigned tasks. You should be able to understand a product and its audience, plan how to bring it to market, create the marketing experience around it, execute campaigns, measure results, and continuously improve performance.