Meta Ads & Ecommerce Growth Specialist — Fashion / Apparel Brand

# Meta Ads & Ecommerce Growth Specialist — Fashion / Apparel Brand We are looking for an experienced **Meta Ads + Ecommerce Growth Specialist** to help launch and scale the ecommerce arm of **The Sydney Run Club (TSRC)**. TSRC has built one of Australia’s largest running communities with a significant organic social audience, strong brand partnerships and an established customer database. We are now preparing for a major apparel launch of approximately **10,000 units** and need someone who can help turn our existing audience and brand momentum into a high-performing ecommerce business. This is not a basic VA position. We are looking for someone who understands **Meta Ads, Shopify/ecommerce, CRO, CRM, analytics and performance creative** and can actively execute — not just provide recommendations. ## What You’ll Own **Meta Ads** * Build and manage Meta/Facebook/Instagram campaigns end-to-end * Set up campaign structures for launch, retargeting and ongoing acquisition * Manage budgets and scale successful campaigns * Build prospecting, retargeting and lookalike audiences * Test different audiences, markets, offers and campaign structures * Monitor ROAS, CAC/CPA, CTR, CPM, CVR and other key metrics * Identify wasted spend and continuously improve acquisition efficiency * Produce clear weekly performance reports with recommended actions **Tracking & Analytics** * Audit and correctly configure Meta Pixel * Set up/verify Meta Conversions API * Ensure purchase, add-to-cart, checkout and other key events are tracking correctly * Review attribution and ecommerce reporting * Set up dashboards/reporting so we can clearly understand what is driving revenue * Work with our developer to resolve tracking or technical issues **Ecommerce & CRO** * Review our ecommerce website before launch * Identify improvements across homepage, collections, product pages, cart and checkout * Improve conversion rate, AOV and customer journey * Recommend upsells, cross-sells, bundles and other revenue opportunities * Review mobile experience and checkout friction * Work directly with our website developer to implement improvements * Continue testing and optimising the site based on customer and advertising data **Launch Strategy** * Help build the complete ecommerce launch strategy for our upcoming apparel drop * Develop pre-launch, launch-week and post-launch advertising plans * Build audience warming and retargeting strategies * Recommend launch offers, product positioning and campaign sequencing * Create paid media budgets and scaling plans * Develop contingency strategies depending on launch performance **CRM / Email & SMS** * Review and improve our existing customer database strategy * Help establish automated email/SMS flows * Welcome flows * Abandoned cart * Abandoned checkout * Browse abandonment * Post-purchase * Cross-sell / upsell * Win-back campaigns * Product launches and drops * Segment customers and audiences for future campaigns * Help maximise repeat purchases and customer lifetime value **Performance Creative** * Work closely with our internal content team * Tell us what content we need to produce based on advertising performance * Develop creative briefs, hooks, concepts and angles * Identify winning and losing creative * Test UGC, founder-led, lifestyle, product, social proof and community content * Build a structured creative testing system * Feed advertising insights back to our content team You **will not need to film or edit our core content** — TSRC has an internal content team. We need you to tell us what needs to be produced and why. ## What We're Looking For We want someone who has **actually scaled ecommerce brands through Meta Ads**. Ideally, you have experience with: * Fashion, apparel, activewear or lifestyle ecommerce * Shopify * Meta Ads Manager * Meta Pixel + Conversions API * Klaviyo or similar CRM platforms * Google Analytics / GA4 * CRO and landing page optimisation * Ecommerce attribution and reporting * Scaling product launches and drops * Managing meaningful monthly advertising budgets You should be highly analytical but also understand **brand, creative and consumer behaviour**. Most importantly, we want someone who is proactive. We don't want to constantly tell you what to do. We want you reviewing the numbers, identifying opportunities and coming to us saying: **"This is what's happening, this is what we should change, and this is what we need to test next."** ## The Opportunity This will initially focus on preparing and executing our upcoming merchandise launch. If successful, this can become an **ongoing long-term role** managing and scaling the ecommerce side of the business. We already have the community, organic reach, content capabilities and customer database. Now we want to build the infrastructure required to turn that attention into a **repeatable, profitable and scalable ecommerce channel.** ## When Applying Please include: 1. Ecommerce brands you have personally worked on 2. Examples of Meta Ads accounts you have managed 3. Approximate monthly ad spend you have managed 4. Examples of ROAS/CAC improvements you have achieved 5. Your Shopify experience 6. Your Klaviyo/email marketing experience 7. Examples of ecommerce launches you have managed 8. A short explanation of how you would approach the first 30 days of this project Please include screenshots/case studies where possible. **Important:** Please start your application with the words **"TSRC GROWTH"** so we know you have read the full brief. We are looking for someone who can **execute, optimise and scale — not someone who simply provides strategy decks.**