Paid Media + Conversion Optimization Lead (Meta, Google Ads, GA4): PNW Home Delivery Brand

Smith Brothers has delivered dairy and groceries to doorsteps for over 100 years and serves the Seattle and Portland areas. We make our own milk, cream, and butter, and our drivers are part of the neighborhoods they serve. We aren't an app. We're a recurring weekly delivery that customers build into their routines. THE ROLE We're looking for someone to own paid media performance from the first impression to the first order. You'll run our Meta and Google Ads accounts directly, with no agency in between. Here's what makes this role different: you won’t hit a wall at clicks or account signups. We want someone who follows paid traffic all the way to purchase and asks why prospects who start a signup don't finish it. Then you identify the hurdles, whether they're in the ad, the landing page, the offer, or the checkout experience, and help remove them. This is not a creative role. We have the assets we need. The work is analysis, insight, and execution. You'll have direct access to test and make many site changes yourself, and a same-day path to production for anything that needs IT. Your recommendations won't sit in a queue. You'll also have access to backend database reporting, so you can reconcile ad platform and GA4 numbers against actual accounts and orders rather than guessing. WHAT YOU'LL DO • Take over management of our Meta and Google Ads accounts across two markets: one established, one still building awareness • Audit account structure, targeting, bidding, and budget allocation, and move spend toward what produces paying customers • Analyze the full funnel from ad to account creation to first purchase, pinpoint where paid traffic drops off, and recommend and implement fixes • Design and read tests on offers, landing pages, and signup flow - Serve as our primary contact with Meta and Google reps • Report weekly on performance to head of marketing, with monthly readouts to our Chief Growth Officer on results and bigger-picture recommendations WHAT YOU BRING • 5+ years of hands-on paid media management, including accounts at meaningful scale ($50k+/month) • Deep, current hands-on experience in Meta Ads Manager, Google Ads (Search, PMax, YouTube), and GA4 • A track record of improving conversion rate or cost per customer, not just managing spend. Show us before-and-after results. • Experience reconciling ad platform, GA4, and backend order data, and knowing which source to use for which decision • Experience with A/B testing and landing page optimization • Comfortable mocking up page and flow changes (including with AI-assisted design tools) and handing them off with clear specs • Experience with subscription or recurring-purchase businesses is a strong plus - Clear, direct communication and the ability to work independently with a small team DETAILS • Remote contract through December 31, 2026. If it's a strong fit, we'd look to extend or convert to a permanent role. • Preference for candidates based in Washington or Oregon • Estimated 15 hours/week, with heavier involvement during the initial audit. Time will shift between campaign management and conversion work depending on what the business needs that month. • $80 - $110/hr depending on experience