Paid Social Creative Strategist

Summary We’re looking for a paid social creative strategist to help develop, organize, and improve ad creative for, an orthopedic comfort footwear brand. This role is focused on creative strategy, not media buying. We need someone who understands how to turn customer pain points, product benefits, reviews, competitor research, and performance data into strong ad concepts, hooks, briefs, scripts, and testing angles for Meta, TikTok, and other paid social channels. Experience with footwear, apparel, health/wellness, orthopedic products, or DTC ecommerce is a strong plus. Responsibilities: - Develop paid social creative concepts for Meta, TikTok, Instagram, and other platforms - Create hooks, angles, scripts, briefs, and storyboard direction for static, UGC, video, and advertorial-style ads - Analyze winning and losing creatives to identify patterns and new testing opportunities - Research competitors, customer reviews, product benefits, and audience pain points - Build clear creative briefs for designers, video editors, UGC creators, and copywriters - Help organize a repeatable creative testing roadmap - Ensure messaging is persuasive, brand-appropriate, and mindful of compliance around comfort, support, and pain-related claims Ideal Candidate: - Strong experience with paid social creative strategy for ecommerce brands - Understands direct-response creative, hooks, angles, offers, and testing frameworks - Comfortable working with DTC brands selling physical products - Experience with apparel, footwear, orthopedic, health, wellness, or older demographic audiences is a major plus - Can review performance data and translate insights into the next batch of creative tests - Strong copywriting and creative briefing skills - Organized, proactive, and able to work with a creative production team Please Include: 1. Examples of paid social creative strategy work you’ve done 2. Examples of ad briefs, hooks, scripts, or creative testing roadmaps if available 3. Ecommerce brands or industries you’ve worked with 4. Any experience with footwear, apparel, orthopedic, health, or wellness products 5. Your process for finding new creative angles and improving ad performance We’re looking for someone who can help us build a stronger creative testing system and consistently generate new ad concepts that speak to our customers.