Performance Creative Strategist — DTC Paid Social / Testing & Iteration

We are looking for a hands-on Performance Creative Strategist to turn creative performance data into better iterations, expansions and new testing opportunities for a fast-growing DTC brand targeting a primarily US audience. You will work under a Creative Strategy Lead. This is an execution-heavy role for someone who can analyse what is working, identify what to change, and write the next round of production-ready creative. **What you will own** - Analyse creative performance, customer insights and competitor activity to identify actionable iteration opportunities. - Turn winning concepts into structured expansions across hooks, avatars, proof, format, visual execution, objections and offer framing. - Diagnose whether a result points to a hook, message, format, creative fatigue, proof or conversion issue — and write the next test accordingly. - Develop complete iteration briefs and scripts for video and static paid-social ads. - Support selected net-new concepts where the testing roadmap requires them. - Keep clean learning logs so the team does not repeat weak tests or lose winning patterns. - Work closely with the Creative Strategy Lead, editors, designers and media buyers to move learnings into production quickly. **What we are looking for** - Recent DTC Meta paid-social experience with meaningful creative testing volume, with ad spend preferably greater than $300k per month - Strong understanding of Hook/Hold, CTR, CVR, CPA and how creative changes should respond to each signal. - Able to write clear, persuasive scripts and static copy — not only analyse data or make recommendations. - Experience with beauty, personal care, wellness, or mature-female consumer audiences is strongly preferred. - Comfortable working from a Lead’s roadmap, with clear QA standards and assigned priorities. - Capacity to consistently produce approximately 15-20 production-ready briefs per week To apply Please share: 1. A concrete example of a winning ad you expanded or iterated, including what you changed and why; 2. Two complete iteration briefs or scripts you personally wrote; 3. The highest monthly Meta spend for a single account where your creative was actively used; 4. Your availability, preferred arrangement and expected monthly rate.