Personal Brand Strategist for Creator and Co-Founder of Elevated Streetwear Brand

About us A Los Angeles–based menswear brand in pre-launch, working in elevated streetwear with the aesthetic in the vein of Enfants Riches Déprimés, Demna-Balenciaga. Our co-founder, a former model who became a quadriplegic after a spinal cord injury, yesterday posted his first reel/video about how he’s ready to “finally stop hiding and ready to fulfill his potential” on TikTok and Instagram. The hook of the video was “One day you’re a 19 yo model moments away from signing with your dream agency to the next day, waking up paralyzed from the chest down being told you have zero chance of recovering” This first video is at 980,000 views and brought in more than 10,000 new followers. The engagement We are seeking a personal brand strategist to help position him as a creator and as the face of Laden. The immediate priority is audience growth and brand identity, not product sales. The goal is an audience that connects with him as a person and aligns with the elevated streetwear customer. Scope includes: - Defining his personal brand positioning, voice, and visual identity in line with the Laden aesthetic - Developing a content strategy and posting cadence across TikTok and Instagram, with recurring formats - Advising on styling, art direction, and production that keep his content authentic and for it to seem unpolished in voice - Identifying credible community and charitable partnerships connected to his story - Planning the eventual transition from audience-building to brand integration What we are looking for: - Demonstrated experience building an individual creator's brand, with measurable before-and-after results - Experience in fashion, streetwear, or lifestyle, with a strong eye for aesthetics - Experience working with disabled creators, or a thoughtful approach to disability representation, is strongly preferred - Understanding of how to present a personal story with sensitivity and without exploiting it - Availability to begin immediately, since we are working with active momentum Terms All content requires the creator's approval before publication. The engagement will include confidentiality and publicity terms covering personal information. Timeline: Initial 90-day engagement, with potential to extend To apply, please include: 1. One creator whose brand you built, with results 2. Your first three recommendations after reviewing a creator's early viral content 3. Your approach to presenting a disability story authentically