Senior B2B positioning strategist for an AI firm in the GCC (Oman)

We're Tellefsen SPC, a small AI firm based in Muscat. We design and build AI into how companies run day to day: the data, the workflows and the controls underneath. We work on fixed-outcome contracts, from scoping through build to keeping it running. Our clients are in Oman and the Nordics, in energy, industrial services, logistics, property and retail. Our founder was Tech Director at one of the world's largest HubSpot agencies before starting Tellefsen. Our problem is simple to state. We can't yet say what we are in one sentence that a Gulf buyer understands the first time they hear it. Today we call ourselves "The Operating Layer". It means something to us. To a COO in Muscat or Riyadh, it doesn't say why they should take the meeting. We want someone to fix that. Only that. WHAT WE'RE HIRING FOR Clear, written positioning for GCC enterprise buyers. When we're done, we want agreed answers to: - Who our best-fit client is: sector, size, and the situation they're in when they need us - What they'd do if we didn't exist. The big consultancies, a software vendor's implementation partner, their own IT team, or nothing at all - What we do that those alternatives don't, and why that buyer cares - Which market category we compete in, so buyers know what to compare us with - One sentence and one short paragraph describing Tellefsen that a CFO in Muscat understands without a follow-up question We've started working through April Dunford's Obviously Awesome ourselves. If you have a method you trust more, tell us why. WHAT WE'RE NOT HIRING FOR Website copy, taglines, logo, brand identity, LinkedIn content, pitch decks, campaigns. We'll build those ourselves once the positioning holds. WHAT YOU GET FROM US Direct time with the founder, our proposals and delivery material, and, where they agree, conversations with a few current clients. We answer fast. WHO WE'RE LOOKING FOR - You've positioned B2B services or technology firms before and can show us what changed - You know how enterprise buying works in the Gulf: government-linked companies, family groups, relationship-led sales, formal procurement, in-country value. This counts for a lot. If you don't have it, say so and tell us how you'd close the gap - You'll push back. We're close to this and probably wrong in a few places - You write plainly TIMELINE AND BUDGET Four to six weeks, starting in October. We have a large speaking slot in Muscat in early December and want the positioning settled well before then. Calls are Sunday to Thursday, Gulf time (UTC+4). Fixed price, paid in milestones. Propose your price and how you'd split it.