Senior Creative Strategist - DTC Jewelry Brand

We’re Bentior, a fast-growing women’s jewelry brand focused primarily on the US market. We’re looking for a Senior Creative Strategist to take the lead on our paid social creative, with a big focus on Meta. We want someone who understands both brand and performance. Someone who can define how Bentior should look, sound and feel across our ads, while being performance-driven. You’ll help decide what ads we make and why we make them. This includes: * Coming up with new ad concepts, hooks, angles and messaging * Developing creative strategy for Meta * Deeply researching our customers, competitors and what’s working in the market * Writing clear briefs for UGC creators, editors and designers * Helping shape the visual direction and voice of our ads * Reviewing creatives and giving feedback before they go live * Taking winning ads and finding new ways to iterate and scale them We’re looking for someone who: * Has strong experience with DTC / e-commerce brands * Understands Meta ads and what makes a creative perform * Can come up with fresh concepts, hooks and angles * Understands how to deeply research markets and target customers * Knows how to write great creative briefs * Has strong copywriting instincts * Has a great eye for branding and visuals * Understands how to use performance data to guide the next round of creative * Understands the US consumer * Communicates clearly and pays attention to the details Experience with jewelry, fashion, beauty, skincare or another visually driven consumer brand is a big plus. What you'll get: * Ownership over the creative direction of a growing brand * The opportunity to build and shape our creative strategy as we scale * A remote and flexible working environment * Fixed compensation + performance-based bonuses * The opportunity to grow into a bigger role with the brand over time To apply, please complete the form below: https://docs.google.com/forms/d/14B8mbGR02YZahO91XJa627E1JuF2u81M6vgrr3BWURk/preview Quick note: Please don’t include any contact information in the form, as Upwork policies require all pre-contract communication to stay on the platform. Excited to hear from you!