Senior Google Ads Audit & Strategy Consultant – Lead Generation / Trades

Senior Google Ads Audit & Strategy Consultant We are an Australian digital marketing agency specialising in Google Ads and lead generation for trade and service businesses. We’re looking for a highly experienced Google Ads specialist to work with us on an ongoing basis as a senior auditor, strategist, and second set of eyes across our client accounts. This Is Not a Standard Google Ads Management Role We already manage our Google Ads accounts internally and are confident with the day-to-day management of campaigns. What we’re looking for is someone with deeper experience who can regularly review what we’re doing, identify issues we may have missed, challenge our thinking, and help us solve more difficult performance problems. You would essentially operate as a senior external member of our team. What the Role Looks Like Depending on the account, reviews may happen: - Weekly - Fortnightly - Monthly You would review the relevant accounts, identify problems and opportunities, and then jump on a call with me where we go through everything together. I want this to be collaborative. I’m not looking for someone who simply sends me an automated audit report or a generic list of recommendations. I want someone who can look at an account and say: “Here’s what I think is happening, here’s why, and here’s what I would test or change.” Some weeks we may go through several client accounts. Other times we might spend most of a call digging deeply into one specific problem. Areas We May Work On Typical areas we may review include: - Google Ads Quality Score - Expected CTR - Ad relevance - Landing page experience - Campaign and ad group structure - Keyword strategy - Match types - Search term quality - Negative keyword strategy - Bidding strategies - Budget allocation - Conversion tracking - GA4 - Google Tag Manager - Lead quality - Cost per qualified lead - Landing page conversion rates - Landing page layout and messaging - Mobile landing page experience - Form conversion rates - Phone-call conversion performance - Conversion rate optimisation - Attribution - Offline conversion tracking - Identifying why an account has stopped performing - Deciding which tests are actually worth running You do not need to be a web developer. However, you should be very comfortable assessing landing pages from a Google Ads, user experience, and conversion-rate perspective. The Clients You’ll Be Reviewing Our agency primarily works with Australian trade and service businesses. Examples include: - Electricians - Plumbers - HVAC businesses - Construction companies - Home service businesses - Other local and high-value service businesses Our focus is lead generation. We Do Not Do E-Commerce If the majority of your experience is with: - Google Shopping - Merchant Center - E-commerce ROAS campaigns - Product-based businesses …this probably isn’t the right role. We’re specifically interested in someone with significant experience running or reviewing Google Search campaigns for local service businesses, where the conversion is typically: - A phone call - A form submission - A booking - A quote request - A qualified sales enquiry Who We’re Looking For We’re looking for someone who: - Has substantial hands-on Google Ads experience - Has managed or advised on significant Google Ads spend - Has strong experience with lead-generation campaigns - Understands local and service-business advertising - Can diagnose problems rather than simply follow optimisation checklists - Understands how Google Ads and landing-page performance work together - Can identify Quality Score issues and understand the underlying cause - Is comfortable discussing strategy with another experienced Google Ads practitioner - Can clearly explain the reasoning behind recommendations - Is confident enough to disagree with us when you think we’re wrong - Thinks commercially about lead quality, cost per acquisition, and client revenue - Understands that the cheapest lead is not necessarily the best lead - Is interested in an ongoing relationship rather than completing one audit and disappearing Experience working within, owning, or consulting to a digital marketing agency would be highly regarded. Experience specifically advertising in the Australian market would also be highly regarded. What Success Looks Like The goal is not for you to replace our existing Google Ads management. The goal is to improve the quality of our decision-making by having another highly experienced specialist regularly looking over our shoulder. You should help us: - Catch problems earlier - Identify opportunities we may have missed - Improve account performance - Improve landing page performance - Develop better testing strategies - Diagnose unusual performance issues - Improve lead quality - Make stronger strategic decisions I’m very comfortable running Google Ads myself. What I want is somebody with more experience who I can bounce ideas off, challenge my assumptions with, and bring in when something doesn’t quite make sense. If the relationship works well, I’d like this to become an ongoing part of how we manage our Google Ads client portfolio. Location & Availability Australia-based candidates are strongly preferred. Perth / Western Australia would be an additional bonus. We operate on: AWST – UTC+8 If you’re outside Australia, that’s completely fine provided you have good availability for regular calls during Western Australian business hours. Candidates located within a few hours of UTC+8 would generally work well. Ongoing Work This is intended to be an ongoing consulting relationship, not a once-off audit. Initially, I’d expect approximately: 2–5 hours per week This may vary depending on how many accounts we review and how the relationship develops. Some accounts may only require a monthly review. Others may need weekly or fortnightly input. When Applying Please tell me about your experience specifically with Google Search campaigns for lead-generation and service businesses. I’m much more interested in seeing examples involving: - Qualified lead generation - Cost per lead improvements - Quality Score improvements - Landing page conversion improvements - Campaign restructuring - Better lead quality - Conversion tracking - Service-business accounts …rather than e-commerce ROAS screenshots. Please also include: 1. The types of service businesses you’ve worked with. 2. The approximate level of monthly Google Ads spend you’ve managed or advised on. 3. An example of a difficult Google Ads account you diagnosed and improved. 4. Your current location and time zone. 5. Your availability for regular calls during Perth / Western Australian business hours. I’m looking for depth of experience and strategic thinking, not the cheapest proposal.