Skilled Nursing/Post Acute Care Consultant

Overview HERO Marketing is seeking an experienced strategic consultant to support our work with a client in the skilled nursing and post-acute care space. The client’s mission centers on elevating the reputation and standard of post-acute care. We need a true industry insider—someone who has worked in skilled nursing, post-acute, or long-term care operations and understands the business, regulatory, and relationship dynamics of the space from the inside. This is a strategic advisory role: you won't produce marketing content yourself, but will serve as our subject-matter expert, sounding board, and industry lens as we develop strategy and materials on the client’s behalf. What You'll Do • Review and validate our strategy, messaging, and materials for industry accuracy, credibility, and sensitivity to the realities of skilled nursing and post-acute care • Advise on the audience landscape—referral sources, discharge planners, hospital partners, families, regulators, and other key decision-makers and influencers in the space • Provide insight into the competitive and regulatory environment, including current trends, reimbursement dynamics, staffing pressures, and industry quality/compliance considerations • Advise on broader business and growth strategy considerations relevant to a skilled nursing/post-acute care operator, beyond marketing alone (e.g., partnership opportunities, referral relationships, operational positioning) • Participate in periodic strategy calls and provide feedback on strategies/materials as needed What We're Looking For • Deep, hands-on experience in skilled nursing, post-acute care, or long-term care operations (e.g., facility leadership, regional operations, clinical or business development roles) • Strong working knowledge of the industry's regulatory, reimbursement, and referral landscape • Ability to translate operational/industry knowledge into strategic guidance for a marketing and business audience • Comfortable acting as a consultant and advisor • Strong communication skills and responsiveness • Prior consulting experience is a plus but not required; direct industry experience is the priority Engagement Details This is an ongoing hourly engagement at under 10 hours per week to start, with flexibility to adjust as needs evolve. How to Apply Please include: • An overview of your background in skilled nursing/post-acute care (roles, years of experience, type of organizations) • Any experience advising on marketing, business development, or growth within the industry • How you typically approach an advisory/consulting relationship • Your availability and hourly rate