Social Media Coordinator – CareFinders | Instagram & Facebook

We are looking for a Social Media Coordinator to help build and manage the Instagram and Facebook presence for CareFinders.ca, a Canadian healthcare platform helping people find primary care providers. Our goal is to build a strong, consistent social media presence with daily, high-quality content. For inspiration, please look at @getmaple on Instagram. We like the overall approach of modern digital health brands — clean, informative, approachable, visually appealing, and designed specifically for social media. We are not looking to copy Maple’s content. We want original CareFinders content inspired by the quality, consistency, and overall feel of modern health-tech brands. Your Responsibilities You will be responsible for creating daily social media content for Instagram and Facebook. Content can include: * Healthcare education * Canadian healthcare information * Primary care/family doctor content * Healthcare facts and statistics * Wellness and health education * Healthcare tips * Relatable healthcare content * Carousels * Infographics * Reels/short-form videos * Questions and engagement posts * CareFinders features * Brand awareness content * Relevant healthcare topics and trends Batch Content Creation This is a major part of the role. We want content created in bulk and well in advance, rather than one post at a time. For example, you may be expected to create 2–4 weeks of content in one batch, including: * Graphics * Carousels * Stock photography * Captions * Hashtags * Content concepts * Reels/short-form content where appropriate You must be comfortable using Canva to efficiently batch-create a large volume of content while keeping everything visually consistent. Approval Process Nothing is to be scheduled or published without my approval. The workflow will be: Research → Create content in bulk → Submit for review → Make revisions → Receive approval → Schedule posts You will provide the completed batch to me for review before anything goes live. The goal is to always have a pipeline of approved content ready to be scheduled. Copyright & Content Requirements All content must be copyright-safe and appropriate for commercial use. Any stock photography, illustrations, graphics, icons, videos, or other external assets used must be: * Royalty-free and/or properly licensed for commercial use * From legitimate stock/content sources * Permitted for use on commercial social media accounts * Free of watermarks * Original or properly licensed * Not taken from Google Images, Pinterest, Instagram, competitor accounts, or other websites without permission Content must not infringe on any copyrights, trademarks, intellectual property rights, or other third-party rights. Do not use another company’s logos, branded assets, proprietary graphics, or copyrighted content without appropriate permission. When using stock content, you should be able to provide the source if requested. Canva Skills Are Required You should be very comfortable with Canva. A large part of the role will involve creating content in batches while maintaining a consistent visual identity. You should be able to: * Create professional social media graphics * Build carousel templates * Reuse templates efficiently * Batch-create multiple posts * Incorporate stock photography * Create visually engaging layouts * Maintain consistent fonts, spacing, colours, and design elements * Create content that looks like it belongs to the same brand Brand Guidelines We will provide CareFinders brand guidelines that must be followed. You will be expected to consistently follow the guidelines when creating content, including: * Colours * Fonts * Typography * Logo usage * Visual style * Tone of voice * Messaging * Brand values * Overall design direction The goal is for the entire Instagram and Facebook presence to feel uniform, coherent, recognizable, and consistent with the CareFinders brand. We want someone who can follow the established brand guidelines closely while still bringing creative ideas to the content. Content Style The CareFinders page should feel: Modern • Clean • Professional • Approachable • Informative • Trustworthy • Human We want content that feels like a modern digital health brand, not a traditional medical clinic. Ideal Candidate You should: * Have experience managing Instagram and Facebook * Be highly proficient with Canva * Have experience creating social media content in bulk * Have strong copywriting/caption-writing skills * Understand social media design and content trends * Be comfortable researching healthcare topics * Have strong attention to detail * Understand copyright and commercial-use licensing * Be organized and able to manage a content calendar * Be able to consistently follow brand guidelines * Have experience creating Reels/short-form content * Be reliable and able to meet weekly/monthly content deadlines Healthcare, wellness, health-tech, or startup experience is a plus. To Apply Please provide: 1. Examples of Instagram/Facebook accounts you’ve managed 2. Examples of Canva graphics/carousels you’ve created 3. Examples of batch-created social media content 4. Examples of captions you’ve written 5. Your hourly or monthly rate 6. How you would approach creating 30 days of content for CareFinders 7. What stock image/content sources you typically use 8. A sample CareFinders post based on the information in this job posting Please start your proposal with “CAREFINDERS” so we know you’ve read the entire posting. Long-Term Opportunity We are looking for someone who can become our long-term Social Media Coordinator. The immediate goal is to build out the CareFinders social media presence with a strong library of content and establish a consistent posting schedule. If you’re someone who enjoys creating lots of high-quality content, working efficiently in Canva, writing engaging captions, and building a cohesive brand presence, we’d love to hear from you. Create in bulk. Get approval. Schedule. Repeat.