Social Media & Digital Marketing Specialist Needed for Online Arabic & Quran Academy — U.S. Market

We are an online education company specializing in Arabic language and Quran education, and we are looking for an experienced Social Media & Digital Marketing Specialist to help us launch and grow our presence in the U.S. market. Our Current Situation We are starting from scratch and currently do not have established social media accounts. We need someone who can help us build our online presence and, most importantly, generate qualified leads and paying students in the United States. This is not simply a social media posting job. We are looking for someone who understands digital marketing, paid advertising, lead generation, and conversion. Your Responsibilities * Set up and optimize our Facebook and Instagram accounts. * Help develop our initial social media strategy and brand positioning. * Create a content strategy targeting people in the United States. * Create and/or manage engaging English-language content, especially short-form videos/Reels. * Develop and manage Facebook & Instagram (Meta) advertising campaigns. * Identify and test suitable audiences in the U.S. * Build lead-generation campaigns. * Recommend or create a suitable landing page and lead-capture system. * Help establish a process for booking free trial lessons/assessments. * Install and configure the necessary tracking and analytics. * Test different ad creatives, audiences, and offers. * Monitor cost per lead and conversion rates. * Provide regular reports showing what is working and what needs improvement. * Continuously optimize campaigns based on actual results. Target Audience Our primary target market is people living in the United States, including: * Muslim parents looking for Quran and Arabic classes for their children. * Adults interested in learning Quran. * Adults interested in learning Arabic. * Families looking for convenient online Islamic education. Experience marketing to the Muslim/Islamic education market in the U.S. is a strong advantage. What We Are Looking For The ideal candidate should have: * Proven experience with Meta Ads (Facebook & Instagram). * Strong Lead Generation experience. * Experience marketing online education, tutoring, courses, academies, or similar services. * Experience targeting customers in the United States. * Understanding of landing pages and conversion funnels. * Ability to analyze campaign data and make decisions based on results. * Strong English communication skills. * Ability to create or coordinate high-quality social media content. * A results-oriented mindset. Strong Advantage Please apply if you have previously worked with: * Online Quran academies * Arabic language schools * Islamic education businesses * Online tutoring companies * Educational platforms targeting the U.S. market If you have relevant case studies, please share them. Important We are not looking for someone whose main job is simply posting images and captions. Our main goal is: Reach the right people → Generate qualified leads → Book trial lessons → Convert students into paying customers. We are open to starting with a 30-day trial project and continuing long-term if we achieve good results. When Applying, Please Answer These Questions 1. Tell us about your experience generating leads for online education or tutoring businesses. 2. Have you run Meta Ads targeting customers in the United States? Please provide examples. 3. Have you worked with a Quran academy, Arabic school, Islamic education business, or similar company? 4. What would your strategy be for launching a new Arabic & Quran online academy with zero social media presence? 5. What monthly advertising budget would you recommend for the initial testing phase? 6. How would you measure whether our advertising is successful? 7. Please provide 2–3 examples of previous campaigns or case studies. 8. What would you recommend we do during the first 30 days? Please do not send a generic application. We are particularly interested in candidates who can explain how they would approach our specific business and the U.S. market.