Social Media Growth & Content Specialist – B2B Consultancy

About the project We are looking for an experienced Social Media Growth & Content Specialist to help build Forthwise's online presence, a UK-based business consultancy working across commercial strategy, payments, credit & collections, customer operations, technology, and business transformation. We already have the expertise, industry knowledge, opinions and subject matter to create strong content. We need someone who can help turn that into a consistent, professional and growing social media presence. This is not simply a "create three posts a week" role. We are looking for someone who understands how to build an audience, increase meaningful engagement, establish thought leadership and generate genuine business opportunities through social media. Initial focus LinkedIn will be the primary channel, particularly for reaching senior B2B decision-makers. We would also welcome recommendations on other channels where you believe there is a genuine commercial opportunity rather than simply posting everywhere for the sake of it. What we need help with The successful freelancer will help us with: Developing a practical social media growth strategy Growing our LinkedIn company and personal presence Turning industry news, insights and opinions into engaging content Improving reach, followers and meaningful engagement Creating and improving branded graphics and visual content Repurposing longer content into multiple social posts Developing short-form video and animated content where appropriate Optimising hashtags, tagging, posting times and content formats Building a consistent content calendar Identifying opportunities to engage with relevant people, companies and industry conversations Developing calls-to-action that convert attention into website visits and enquiries Tracking performance and recommending improvements based on data We are particularly interested in organic growth, although experience with paid social campaigns would be useful. Who we are looking for Ideally, you will have demonstrable experience growing social media accounts for: B2B businesses Professional services Consultancy SaaS / technology Fintech / payments Financial services Credit, collections or related sectors You do not need experience in all of these areas, but you must understand B2B audiences and how to communicate with senior decision-makers. We are not looking for vanity metrics or artificially inflated follower numbers. We want relevant followers, engagement, authority and commercial opportunities. Content support You will not be expected to invent everything from scratch. We have access to significant industry knowledge, existing written material, market intelligence, business experience and regular ideas for content. Part of your role will be taking that raw material and determining: What should we say? How should we present it? Who should we target? How do we maximise its reach? How do we turn engagement into conversations? What success looks like We would agree measurable objectives at the beginning of the engagement, potentially including: Relevant follower growth Increased impressions and reach Engagement from our target audience Growth in profile/company page visits Website traffic from social media Increased connections with target decision-makers Inbound conversations and enquiries Social-generated opportunities When applying Please don't send us a generic social media proposal. Instead, please include: Examples of B2B social accounts you have personally helped grow. What measurable results you achieved. Your experience with LinkedIn organic growth. An example of content you created that performed particularly well and why you believe it worked. What you would do in your first 30 days working with Forthwise. The tools you normally use for content creation, scheduling, analytics and reporting. Your recommended monthly commitment and fee. Please start your application with the words "Forthwise Growth" so we know you have read the full brief. Potential ongoing relationship We are initially looking for a freelancer to establish the strategy and demonstrate results. If successful, this could become a long-term engagement as we grow the Forthwise brand and its digital presence.