Social Media Manager for Beauty Brand – Organic Growth & Design

We are a growing premium hair extensions e-commerce brand looking for a Social Media Manager to grow our organic presence on Instagram and TikTok. We want someone who combines strategic thinking, creativity, performance analysis and strong social design skills. You’ll take ownership of our organic social direction, bring fresh ideas and turn them into content that reaches and engages more of the right audience. You’ll work closely with our small team, using available brand and creator assets alongside social designs you create independently. Your five core priorities will be: 1. Social media strategy Develop and continuously improve our organic Instagram and TikTok strategy. Recommend content themes, formats, posting frequency, platform features and experiments that support relevant audience growth. 2. Performance analysis and optimisation Monitor reach, engagement, follower growth and content performance. Assess what is working, what is underperforming and the likely reasons. Turn those insights into clear recommendations on what to do more of, change or test next. 3. Trends and opportunities Identify relevant trends, emerging formats and content opportunities early. Monitor competitors and relevant brands for inspiration, and move quickly when an opportunity fits our audience and brand. 4. Content direction Identify content gaps and upcoming needs. Turn performance insights and trends into concrete ideas for brand content and creator collaborations, and coordinate those needs with our team and creators. 5. Social design Independently create polished, professional Stories, carousels, visual posts and templates using Canva or similar tools. Apply our established brand identity while keeping our social content fresh, varied and visually strong. Strong design ability is a core requirement. You’ll also handle the day-to-day management of our accounts: * Plan and maintain the content calendar. * Select, organise and prepare brand and creator assets for publishing. * Schedule and publish content across Instagram and TikTok. * Write and refine captions, hooks and calls to action. * Set up tags, collaboration posts, polls and other relevant platform features. * Support basic community management. * Report on key results, learnings and recommended next steps. We’re looking for someone with: * Proven social media management experience, ideally for a consumer, beauty, fashion or lifestyle brand. * Concrete examples of growing accounts organically and expanding their reach, with a clear explanation of your contribution. * Strong analytical judgment and the ability to translate performance data into practical content decisions. * A strong understanding of Instagram and TikTok, including hooks, storytelling, audience engagement and creative use of platform features. * A portfolio demonstrating excellent visual judgment and the ability to create professional social designs independently. * The ability to work within an established brand identity while bringing new ideas and formats. * Strong organisation, clear communication and the initiative to turn ideas into action while collaborating with the wider team. To apply, please keep your proposal brief and include: 1. One Instagram or TikTok account you personally helped grow organically. Explain your responsibilities, the timeframe, relevant before-and-after results and the actions that contributed to that growth. 2. One brief example of how performance insights led you to change your content approach, including what you changed and the outcome. 3. Two or three examples of Stories, carousels or social posts you personally designed. Explain your contribution and whether you worked from existing templates.