Social Media Strategist / Content Director for a Funny ADHD Video Channel (Instagram + TikTok)

I'm building a video-first channel in the ADHD niche. It's funny, grown-up, and relatable, made by an adult with ADHD for adults with ADHD. No memes and no text-on-screen reposts. It's talking-head and on-camera content with me in front of the lens. I already have a great videographer who handles filming and production. What's missing is someone who lives and breathes Instagram and TikTok and can tell us what to make and why it will work. What you'll do - Study the ADHD and comedy/relatable niche and break down which accounts and formats are working right now, and why - Bring us content ideas, formats, and series concepts built for reach and shares - Write and sharpen hooks, especially the first 1–3 seconds - Give direction on delivery, pacing, and structure before we shoot - Review performance after posting and adjust the plan based on what the data shows - Keep us on trends without chasing every one Who you are - You've grown accounts through short-form video, not only through graphics or memes - You've worked with personality-led or comedy accounts and know how to make someone funny on camera, not just informative - You can explain why a video went viral, not just point at it - Bonus: you understand ADHD, or have ADHD yourself Bonus: experience with educational-but-entertaining content How we'll work Remote is fine. My timezone (GMT/IST). [Part-time / project-based / ±5 hours per week] Start with a paid trial of [e.g. 2–4 weeks / 10 videos], with a longer-term collaboration if it clicks