Social Media Strategist & Short-Form Video Editor for Yoga Personal Brand

Hours: ~4–6 hrs/week (or a fixed monthly retainer) Type: Ongoing freelance Location: Remote **About me and the role** I'm a Melbourne-based yoga teacher building a brand-new Instagram page. My goal is a slow, sustainable, long-term build: growing an engaged community and establishing credibility and a recognisable personal brand. I'm not selling anything or running campaigns right now. Further down the track this audience will support workshops and retreats, but for the foreseeable future the focus is purely consistent, high-quality content and steady, organic growth. My niche is calm, accessible, traditional yoga. I'm looking for a strategic, creative and reliable person to help me show up consistently and communicate this well. You'd be shaping a personal brand largely from a blank canvas, so there's genuine room for your creative input. ***How I'd like to work*** I'm happy to be the on-camera talent and supply my own raw footage. I can write scripts, choose the poses and film myself. So this role is primarily about strategy, editing and coordination, not shooting from scratch. That means I provide raw clips and rough ideas then you turn them into polished Reels (editing, captions, text overlays, audio), plan the calendar, and keep me consistent. If you also have strong filming skills, great but the core need is a sharp editor and strategist who can make my raw material shine. Instagram is the sole focus for now, with the possibility of TikTok and YouTube later. ***What you'd do*** - Build and maintain a monthly content calendar rooted in a clear strategy (not one-off trend-chasing) - Edit my raw footage into polished, on-brand Reels with captions, text overlays, audio, pacing - Create the occasional carousel or graphic in Canva - Develop simple concepts, hooks and scripts alongside me - Write clear, warm, audience-appropriate captions and CTAs - Schedule content and provide simple monthly insights on what's working ***About you*** - Demonstrated experience in social media strategy and hands-on content creation for personal brands or creators - Strong short-form video editing skills. This is the core of the role (please show examples you personally edited) - Understands what makes short-form video work beyond copying trends - Writes engaging, clear copy in a warm, human voice - Confident with Canva and a scheduling tool - Organised, reliable and self-directed in a remote setup - Understands sensitive, inclusive, accessible communication in a health/wellbeing context - Experience with wellness, fitness or personal-brand accounts is highly regarded. ***Budget*** I'm open to two structures so please quote whichever suits you: Hourly: ~4–6 hrs/week, or Monthly retainer: a fixed price for a set output e.g. XX pieces of content per month plus planning. I'm after an ongoing relationship to build something consistent and sustainable over time, so reliability matters more to me than speed. To apply, please include: - A brief intro and your relevant experience (personal-brand/wellness work especially welcome) - Examples of Reels or short-form video you personally edited - Your experience with Canva, scheduling tools and editing software - Whether you'd prefer the hourly or retainer structure, with your rate - Your weekly availability Shortlisted applicants will be invited to a short paid trial before we begin the ongoing contract. This will involve editing one of my raw clips into a finished Reel and pitching two or three content ideas.