Social Media Strategist and Manager: Therapy Practice + Founder Brand (2 Brands)

We're looking for a social media manager who leads with strategy. You'll own two brands, study each audience, and bring us content that speaks to their pain on the first draft. We review and approve; we don't write your drafts or direct you post by post. The brands A private-pay group therapy practice in Southern California (couples, teens, women, trauma). The audience is high-achieving women, especially working moms, who usually reach out first for their kid, then their relationship, then themselves. Social builds enough trust that they call. The founder's personal brand: a licensed therapist, speaker, and podcast host for career women and business owners navigating relationships and identity. National audience. Social builds authority ahead of speaking, workshops, a book, and a podcast relaunch. What great looks like You research the audience and what performs in each niche before you write Your first drafts sound like the brand and need one light round of notes You bring a 30/60/90 day plan, test ideas, and tell us what to change based on the numbers You keep two distinct voices without cross-posting What you'll own Strategy, monthly calendar, and 15 to 20 posts per brand per month Short-form video editing, design, filming-session prep, and Stories Instagram (primary), Facebook, TikTok, YouTube, and LinkedIn Comments and DMs within 24 hours, inside strict privacy rules for a therapy practice A weekly snapshot and a monthly report per brand About 50 to 60 hours a month. You need 3+ years managing social for service businesses or personal brands. Therapy, healthcare, coaching, or speaker experience is a strong plus. Start your proposal with the word "two brands" and answer the screening questions with specifics. We won't review generic proposals.