Social Media Video Editor for Women’s Health Awareness Campaign

Summary ASPIVIX is launching a B2C social media campaign, “Women Deserve Better,” initially targeting audiences in Switzerland. We are looking for a creative and experienced video editor who can transform street interviews into short, engaging, educational social media videos. The campaign will raise awareness about carevix®, an innovative medical device designed to reduce pain and bleeding during procedures requiring cervical stabilization, including IUD placement. The campaign is expected to launch next week, so we need the first sample as soon as possible. We would ideally like to review the first two draft videos before Wednesday to select the editor for the full campaign. ## Campaign Scope We have 16 street interviews featuring women and men, recorded in English and German. The selected editor may be hired to produce approximately 16 short videos to be published over a five- to six-week campaign across: - Instagram Reels - TikTok - YouTube Shorts - Facebook The videos will direct viewers to a webpage where they can learn more about carevix® and find healthcare professionals already using the device. ## Creative Direction The videos should be: - Educational and easy to understand - Engaging from the first seconds - Thought-provoking, with a light touch of humor when appropriate - Focused on patient care, informed choices, and innovation - Professionally paced and optimized for social media - Short and visually dynamic - Consistent with the ASPIVIX brand guidelines - Authentic and not branded throughout the video, except end of it when relevant Here is a good example of how we imagine the caption adaptations mentioned previously https://www.instagram.com/reel/DVoOlBGDfl9/?igsi=b3hqamc2Y3ljanBh Editing may include: - Dynamic, carefully timed captions - Strong opening hooks - Zoom-ins and zoom-outs when relevant - Reframing and recentering interviewees - Clean transitions between responses - Branded text overlays and end cards - Relevant images or short educational illustrations - Music and sound design suitable for social media - English and German subtitle adaptations Caption-style reference: [Instagram Reel Example](https://www.instagram.com/reel/DVoOlBGDfl9/?igsi=b3hqamc2Y3ljanBh) ## Initial Test: First Video We would like the selected freelancer to draft the first campaign video so they can be evaluated by our team before proceeding with the remaining videos. For the initial videos, the editor will need to incorporate visuals of what was shown to the interviewees, including: - The tenaculum, the traditional instrument used to stabilize the cervix - A short illustration or educational animation explaining the procedure - carevix® product imagery, where relevant All raw footage, product visuals, educational materials, scripts, and brand guidelines will be provided. ### Video #1 **On-screen hook:** “What have you heard about getting an IUD?” **Suggested structure:** - Combine four short answers of approximately 1.5–2 seconds each - Open with a woman’s response - Include men’s responses in the middle - Close with a woman’s response - Add visuals of the instrument or procedure when relevant - End with a brief branded statement such as: “carevix® is changing that.” **Core message:** Women deserve clear information about what to expect before an IUD appointment—and to know which gentler options may be available. **Raw footage:** IMG_4018, IMG_4020, IMG_4087, IMG_4088, IMG_4092 ## Deliverables for Each Video - One professionally edited vertical video in 9:16 format - Social-media-ready export in high-resolution MP4 - Accurate burned-in captions - English and German versions, depending on the source footage - Branded hook, text overlays, and end card - Properly licensed music, graphics, and other third-party assets - One clean version without captions or music, if requested - Editable project/source files - Up to two revision rounds ## Ideal Freelancer We are looking for someone with: - Proven experience editing Instagram Reels, TikTok videos, or YouTube Shorts - A strong understanding of hooks, pacing, captions, retention, and social storytelling - Experience editing street interviews or documentary-style content - Strong visual judgment when reframing and recentering footage - The ability to communicate health information clearly and responsibly - Excellent attention to branding and detail - Fast turnaround and responsive communication - Fluency in English - German-language editing or subtitle experience is a strong advantage - Experience in healthcare, women’s health, medical devices, or educational content is a plus ## What to Include in Your Proposal Please include: - Two or three examples of short-form social media videos you have edited - Examples of interview-based or educational content, if available - Your availability to deliver the first two drafts before Wednesday - Your proposed fee for the two-video test - Your estimated cost and timeline for the full 16-video campaign - The editing software you use - Whether you can create captions in both English and German - Confirmation that editable project files will be included - A brief explanation of how you would make this campaign engaging while maintaining sensitivity and credibility around women’s health Please begin your proposal with the words “Women Deserve Better” so we know you have reviewed the complete brief. We are looking for a creative partner who can help make an important women’s health topic accessible, compelling, and memorable.