DV 360 & CM 360 Migration Specialist

Project Overview We're a premium consumer brand (air quality/health tech) migrating our display, video, and CTV advertising from Google Ads Display/Video and MNTN over to Google Marketing Platform 360 (DV360 + Campaign Manager 360). We need an experienced hands-on specialist to lead the technical setup and migration, then train our internal marketing team so we can manage campaigns ourselves going forward. This is a part-time, hourly, ongoing engagement — we're not looking for a one-time project handoff. We want someone who can be a recurring resource as we ramp up on the platform over the next few months. Start date: Immediately — ideally within the next week. Scope of Work 1. Account & Infrastructure Setup • Configure DV360 account structure (partners, advertisers, insertion orders, line items) • Set up Campaign Manager 360 (CM360) as the ad server / measurement layer • Implement Floodlight tags correctly from day one (critical for conversion tracking and bid model integrity — this must not be an afterthought) • Establish naming conventions and campaign taxonomy for portfolio-level reporting 2. Migration • Migrate active campaigns/creative currently running in Google Ads Display & Video • Migrate CTV/streaming campaigns currently running in MNTN to DV360 • Ensure tracking parity (UTMs, conversion tagging, attribution windows) is maintained through the transition — no data gaps 3. Integration • Confirm CM360 measurement integration where relevant (e.g., cross-platform reporting alongside Meta/LinkedIn) • Coordinate with our existing CRM (HubSpot) to ensure lifecycle/audience signals continue flowing correctly to the new platform setup 4. Training & Enablement • Document the account structure and workflows clearly (SOPs, not just verbal handoff) • Train 1–2 internal marketers to independently manage day-to-day campaign operations: line item builds, budget/pacing adjustments, creative swaps, basic reporting • Be available for follow-up questions/troubleshooting during the initial self-management ramp-up period (this is why we want ongoing hourly, not a fixed one-time project) Requirements • Demonstrated hands-on experience running campaigns in DV360 (not just Google Ads) • Experience with Campaign Manager 360, especially Floodlight implementation • Experience migrating advertisers from Google Ads Display/Video 360 or similar platforms into GMP 360 • Familiarity with CTV buying platforms (MNTN, or comparable) is a strong plus • Comfortable training non-expert marketers — able to explain technical setup in plain language, not just execute silently • Strong written documentation habits (we need this to be repeatable, not dependent on one person) • Nice to have: experience with SA360, HubSpot-to-ad-platform integrations, or GA4 Engagement Details • Structure: Hourly, part-time, ongoing (not a fixed-bid project) • Estimated hours: [X hrs/week — fill in once you have a sense of scope; suggest starting at 5–10 hrs/week during setup, tapering as training completes] • Rate: [Open — happy to see proposals; typical range for GMP 360 specialists on Upwork runs roughly $40–$85/hr depending on experience] • Duration: Initial migration phase expected to take several weeks, with lighter ongoing support after To Apply, Please Include 1. A brief summary of a DV360/CM360 migration or setup you've led (what platform you migrated from, and outcome) 2. Your experience level with Floodlight configuration specifically 3. Your hourly rate and availability this week 4. Whether you're comfortable training a non-technical marketing team, not just doing the work yourself