AEO & AI Visibility Specialist (Not traditional SEO)

We are looking for a hands-on AEO (Answer Engine Optimization) & AI Visibility Specialist to build, manage, and grow our presence across AI answer engines including ChatGPT, Gemini, Perplexity, and other AI-powered search experiences. This person will help us turn AEO into an ongoing marketing channel — not simply monitor reports. You'll own our AEO workflow across HubSpot AI Visibility and our internal tracking system, manage and continuously improve our prompt strategy, analyze competitors and citations, identify why certain brands are being recommended, and then take action to improve AKOOL's visibility. A major part of the role will also be citation and placement outreach: finding the articles, publishers, creators, communities, directories, and other third-party sources influencing AI answers and working to get AKOOL included. What You'll Own AEO Prompt Strategy & Management Build and manage a library of 200+ high-value prompts representing how potential customers might discover and evaluate AKOOL and competing AI video platforms. Organize prompts across product categories, customer segments, use cases, buyer intent, and competitors. Maintain a master prompt library in Google Sheets/Excel, including: Category and subcategory ICP Search/buyer intent Priority Core vs. opportunity vs. test prompts Active vs. backlog prompts Date added Review status and prompt history Continuously identify new prompts based on product launches, emerging AI categories, competitor activity, customer questions, and changing AI search behavior. Regularly evaluate which prompts should remain active, which should be tested, and which should be replaced — while maintaining a stable set of core prompts so we can measure progress over time. HubSpot AI Visibility Management Own day-to-day management of our AEO program within HubSpot AI Visibility. Monitor AKOOL's visibility across AI answer engines and identify: Where AKOOL appears and where it doesn't Which competitors appear most frequently Which competitors are gaining visibility Which prompts/categories AKOOL is strongest and weakest in Which sources AI models are citing New content and citation opportunities Changes in visibility over time Turn HubSpot's data and recommendations into clear priorities rather than simply reporting metrics. Citation & Competitive Research Research why competitors are being recommended when AKOOL isn't. Identify the sources influencing AI-generated answers, including: Industry articles "Best AI tools" listicles Comparison articles Review sites LinkedIn articles Reddit discussions AI communities Directories Creator content Publisher/editorial content Other frequently cited third-party sources Build and maintain a prioritized list of citation opportunities based on their potential impact on AKOOL's AI visibility. Outreach & Placement This is a hands-on role. Conduct 1:1 outreach to publishers, authors, bloggers, creators, editors, community leaders, and website owners to get AKOOL included in relevant content. Examples include: Asking for AKOOL to be added to existing "Best AI Video Tools" articles Getting AKOOL included in competitor-alternative articles Pitching AKOOL for relevant industry roundups Reaching out to authors whose content is frequently cited by AI engines Identifying relevant directories and resource pages Finding opportunities for AKOOL to participate naturally in AI, creator, developer, and marketing communities Following up and tracking outreach through placement The goal isn't mass link-building. We want to prioritize sources that actually influence AI answers and buyer decisions. Content & AEO Recommendations Use AEO data to identify content AKOOL should create or improve. Recommend: New articles and comparison pages Product/use-case content Alternative pages FAQ content Existing AKOOL pages that need improvement Third-party content opportunities Community opportunities Topics where competitors currently dominate AI answers Work with the broader marketing team to turn those recommendations into published content. Measurement & Reporting Track whether our actions are actually improving AI visibility. Maintain a simple execution tracker for: Opportunity → Action → Outreach → Placement/Content → Result Provide a concise weekly update covering: What changed? Where is AKOOL winning? Where are we losing? Which competitors are gaining visibility? Which sources are influencing answers? What opportunities did we find? What outreach/content work was completed? What should we prioritize next? How We Manage AEO You'll help maintain three connected parts of our AEO program: HubSpot AI Visibility = Measurement This is where we monitor AI visibility, competitor mentions, citations, prompt performance, and changes over time. Master Prompt Library = Strategy This is our internal source of truth for the prompts and categories we care about — including active prompts, future prompts, priorities, ICPs, intent, and prompt lifecycle. AEO Action & Outreach Tracker = Execution This is where insights become work: citation opportunities, publisher outreach, content recommendations, community opportunities, placements, and results. Your job is to connect all three. Data → Insight → Action → Result. What We're Looking For We're looking for someone who is analytical and highly execution-oriented. You may come from an AEO/GEO, SEO, organic growth, content marketing, digital PR, or link-building background. You should be comfortable: Working in HubSpot and spreadsheets Analyzing hundreds of prompts and identifying patterns Researching competitors Understanding citations and source influence Conducting detailed web research Finding publishers, authors, and relevant contacts Conducting personalized outreach Tracking outreach and following up Turning data into clear recommendations Working independently and identifying opportunities without waiting for assignments Direct AEO/GEO experience is preferred, but we're also interested in strong SEO/content/digital PR candidates who understand how discovery is shifting from traditional search toward AI-generated answers. Success in This Role Success isn't measured by how many prompts you update or how many outreach emails you send. We want to see: More high-priority prompts where AKOOL appears. Higher visibility in the AI categories most important to AKOOL. More authoritative third-party sources mentioning and recommending AKOOL. More citations from sources that influence AI-generated answers. Fewer strategically important prompts dominated entirely by competitors. A continuously improving prompt library that reflects how people actually search and evaluate AI video products. And most importantly, we want someone who can look at AEO data and answer: "What should AKOOL do next to become more visible in AI answers?" Then actually help us do it.