AdMob Monetization & Mediation Expert

We are looking for an experienced **AdMob Monetization & Mediation Specialist** to audit and optimize the ad monetization of our football mobile app, **ScoreHub**, available on Android and iOS. Our app is generating ad impressions, but our current **eCPMs and overall ad revenue are lower than expected**. We are not looking for someone who can simply set up AdMob. We need someone with strong hands-on experience in **mobile app monetization, AdMob Mediation, bidding, eCPM optimization and multiple ad networks**. ### Your Tasks * Audit our current AdMob setup * Analyze performance by: * Country * Platform * Ad unit * Ad format * eCPM * Match rate * Show rate * Impressions * Revenue * Identify why our current eCPMs are low * Review our current ad placements and ad frequency * Recommend the best monetization strategy for the app * Configure and optimize **AdMob Mediation** * Add appropriate bidding / mediation partners where beneficial * Optimize eCPM floors * Create different strategies for Tier 1 and lower-value countries * Recommend the best mix of: * Rewarded Ads * Interstitial Ads * Native Ads * Banner Ads * App Open Ads * Run or prepare A/B tests for monetization improvements * Check whether any technical implementation issues are reducing match rate, show rate or revenue * Provide clear before/after reporting ### Experience We Are Looking For You must have proven experience with: * Google AdMob * AdMob Mediation * Bidding and waterfall mediation * Mobile app monetization * Android and iOS * eCPM optimization * Ad network integrations such as AppLovin, Meta Audience Network, Unity Ads, ironSource, InMobi or similar networks ### Important Our goal is **not simply to increase the displayed eCPM number**. Our main KPI is: **Increase total ad revenue and Ads ARPU without damaging user experience or retention.** We want someone who can look at the entire monetization funnel and build a long-term monetization setup. ### When Applying Please answer these questions: 1. What AdMob apps have you previously optimized? 2. What improvement in ad revenue or Ads ARPU did you achieve? 3. Which mediation networks do you normally use with AdMob? 4. Do you have experience with both bidding and waterfall mediation? 5. How would you investigate an app with a low eCPM? 6. Can you provide screenshots or anonymized examples of previous AdMob results? 7. What would you review during the first audit of our account? Please start your application with the words **“AdMob Monetization”** so we know you have read the full description. We are looking for someone who can first perform a full audit and then implement the recommended changes.