Advertising Campaign Strategist

Robert Buys Houses is building a nationwide real estate acquisition brand, and we're looking for a Creative Director to help define how America remembers us. This is NOT a social media management position. This is NOT a Facebook Ads position. This is NOT a video editing position. We're looking for someone who thinks in advertising campaigns, memorable characters, recurring concepts, and brand storytelling. Think: Geico Doritos Progressive Old Spice Dr. Squatch Dollar Shave Club Our goal is to develop a library of 10–15 evergreen commercial concepts that are entertaining, memorable, and designed to build brand awareness across multiple markets. The ideal candidate understands how to make people stop scrolling—not by shouting louder, but by creating advertising people actually enjoy watching. Your initial responsibility will be to help create the creative direction behind the Robert Buys Houses brand by developing campaign concepts, scripts, storyboards, and production ideas. These commercials should be reusable for years and easily localized by changing the city or market. This project is strategy-first. Production and media buying will be handled separately. If your portfolio primarily consists of podcast clips, talking-head videos, generic real estate reels, or social media management, this probably isn't the right fit. If you've helped build memorable advertising campaigns that people still remember years later, we'd love to talk. Bonus: Experience working with brands that rely on humor, storytelling, or memorable recurring characters is highly preferred.