Amazon Ads Expert for E-commerce Brand, Footwear Experience Preferred

I’m looking for an experienced Amazon Ads specialist to help manage and optimize advertising for an e-commerce brand. Ideally, you have direct experience working with footwear, apparel, or other consumer product brands where product positioning, search intent, and profitability matter. This role is not just about setting up campaigns. I’m looking for someone who understands how to improve performance across the full Amazon advertising funnel, including campaign structure, keyword strategy, bid optimization, product targeting, Sponsored Products, Sponsored Brands, Sponsored Display, and profitability metrics like TACOS, ACOS, ROAS, and contribution margin. You should be able to analyze existing campaigns, identify wasted spend, find scaling opportunities, and make clear recommendations based on data. Responsibilities: - Audit current Amazon Ads campaigns - Optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns - Improve keyword targeting, negative keywords, bids, and budgets - Identify opportunities to scale profitable campaigns - Track and report on ACOS, TACOS, ROAS, and sales performance - Provide clear recommendations for improving ad performance - Help align ad strategy with product listings, pricing, reviews, and inventory Requirements - Proven experience managing Amazon Ads for e-commerce brands - Experience with footwear, apparel, fashion, or DTC consumer products preferred - Strong understanding of ACOS, TACOS, ROAS, and Amazon profitability - Ability to communicate strategy clearly - Experience with campaign audits and ongoing optimization - Comfortable working with brand owners or small teams Please include in your proposal: - Examples of Amazon Ads accounts or brands you’ve worked on - Your experience with footwear, apparel, or similar e-commerce categories - A brief overview of your Amazon Ads optimization process - Results you’ve achieved, such as ACOS reduction, TACOS improvement, or sales growth - Your availability and preferred communication style Ideal Candidate: The ideal candidate is analytical, proactive, and understands that Amazon Ads performance depends on more than just bids. You should be able to think strategically about the product, listing quality, customer intent, competition, and profitability. This can start as a one-time audit or optimization project, with potential for ongoing management if it’s a good fit.