Amazon FBA Brand Manager to take over a stalled 2-SKU skincare brand (2-month trial)
Worldwide
We are three owners of a small Dead Sea mineral skincare brand and we have stopped working on it. Rather than liquidate the inventory, we are hiring one person to take over direction for two months and see if it can be turned around. Reading the real numbers below matters more than a polished proposal. CURRENT STATE, LAST 30 DAYS - Body creme, 300g, $29.95: 32 sessions, 3 units sold, 9.38% conversion - Mud mask, 300g, $28.95: 31 sessions, 4 units sold, 12.90% conversion - Roughly 300 units of inventory paid for and on hand, 90 in FBA and 210 in storage - Amazon Brand Registry approved, account health 200/200, no violations - There is also a Shopify site, secondary priority Conversion is acceptable. Traffic is the bottleneck. The root cause is that the owners disengaged, not that the product failed. WHAT YOU WOULD OWN - Sponsored Products structure, bids, negative keywords, weekly search-term analysis - Listing and A+ content direction - Review generation within Amazon terms of service (Vine, Request a Review) - Micro-creator and UGC seeding direction - A weekly written update and one 30-minute call We do the executing. We are not looking for a strategy deck. We are looking for someone to make the calls and assign us work. TERMS - $100/month for the first two months, roughly 8 to 10 hours of work per month - Plus a $3 per-unit bonus on every unit sold above the current 7 units/month baseline, paid monthly against Seller Central data you will have access to - Ad budget is funded separately by us, roughly $10 to $15 per day once you present a plan. You are not funding ads. - If month 2 clears 25 units and a few new reviews, we expand the engagement significantly: larger retainer, revenue share, or equity. Being straight with you: $100/month is not a salary, it is a trial. We are telling you that up front rather than wasting your time. CONSTRAINTS YOU SHOULD KNOW - The mud mask has a California and Maryland geographic restriction, so its PPC cannot run as a clean national campaign - Review count is thin - No registered trademark REQUIREMENTS Demonstrable Amazon FBA and PPC experience. Please do not apply if you have not personally managed Seller Central accounts. Agencies and resellers will not be considered. PLEASE ANSWER THESE IN YOUR PROPOSAL 1. Describe an Amazon account you personally managed. What were sessions and units when you started, and what were they when you left? Approximate is fine. 2. This listing gets about 32 sessions per month at 9% conversion with 300 units of stock. Name the first three things you would do in week one, in order, and why that order. 3. The mud mask cannot ship to California or Maryland. How does that change how you would run its PPC? 4. What is your read on the actual bottleneck here, and what would make you walk away from this project? Proposals that do not answer these will not be read. Brand name and live listing links go to shortlisted applicants.
$200.00
Fixed-price- IntermediateExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:20 to 50
- Last viewed by client:3 days ago
- Interviewing:23
- Invites sent:27
- Unanswered invites:1
About the client
- United States9:32 AM
- Fashion & BeautySmall company (2-9 people)
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