Amazon KDP Advertising Manager (Amazon Ads/PPC Specialist)

We’re looking for an experienced Amazon KDP Advertising Manager to take ownership of the Amazon Ads side of our publishing business. We publish premium workbooks, devotionals, and journals, primarily in the personal development and Christian niches. We have an established catalog with profitable campaigns and are looking for someone who can optimize, scale, and continuously improve our advertising performance. This is not a beginner role. We want someone who understands Amazon Ads for books and can make data-driven decisions with minimal supervision. Responsibilities * Manage all Amazon Ads campaigns across our book catalog * Optimize Auto, Broad, Phrase, and Exact campaigns * Increase profitable sales while maintaining target ACoS/TACoS * Harvest converting search terms into Exact campaigns * Add negative keywords to reduce wasted spend * Optimize bids, budgets, and placement modifiers * Launch campaigns for newly published books * Monitor impressions, CTR, CPC, conversion rate, ACoS, TACoS, and sales * Identify opportunities to scale winning books * Recommend advertising strategies for new launches * Perform regular account audits and identify areas for improvement * Deliver a concise weekly performance report with recommendations Requirements * Proven experience managing Amazon Ads for Amazon KDP books * Strong understanding of Auto, Broad, Phrase, and Exact campaign structures * Experience optimizing campaigns using Amazon Advertising reports * Strong analytical and problem-solving skills * Ability to work independently and make recommendations backed by data * Excellent written English Nice to Have * Experience with Christian, self-help, journals, or workbook niches * Experience scaling multiple books simultaneously * Familiarity with Publisher Champ or similar reporting tools To Apply Please answer the following: 1. Tell us about your experience managing Amazon Ads specifically for KDP books. 2. Approximately how much monthly Amazon ad spend have you managed? 3. Describe your campaign structure for launching a new book. 4. What metrics do you review every week? 5. If a campaign suddenly lost impressions after previously performing well, how would you diagnose the issue? 6. Tell us about one campaign you significantly improved and explain what changes you made. 7. Include the word “Money” at the beginning of your proposal so we know you’ve read the full job posting.