Amazon PPC Audit & Strategy - One Newly Launched SKU

Posted 2 weeks ago

Worldwide

Summary

I'm looking for a highly experienced Amazon PPC specialist to perform a one-time audit and strategy review for one newly launched product. The product has been live for a little over two weeks, but sales are currently very limited. I want to understand whether the main issue is PPC structure/targeting, insufficient traffic, poor keyword selection, bidding, or a conversion/listing problem. I am not looking for long-term PPC management at this stage. I want an expert who can analyze the data, explain what is happening, and give me a clear strategy that I can implement myself. What I Need Please review: - Current campaign structure - Auto, broad, phrase and exact targeting where applicable - Search Term Reports - Impressions, CTR, CPC, spend, orders and conversion performance - Keyword and product-targeting performance - Placement performance - Current bids and budgets - Wasted ad spend - Missing keyword/targeting opportunities - Negative keyword opportunities - Keyword harvesting opportunities - Campaign overlap or cannibalization - Whether important keywords are receiving enough impressions - Whether PPC or listing conversion appears to be the primary bottleneck Deliverable: I want a specific step-by-step action plan, not general PPC advice. For every major recommendation, please explain: - What you recommend changing - Why you recommend the change - Which data supports the recommendation - The priority of the change - What result we should expect or monitor after implementing it For bid recommendations, please provide actual suggested bid changes or ranges rather than simply saying “increase” or “decrease bids.” I would also like the recommendations separated into: - Changes to make immediately - Changes to monitor before making a decision - Tests to run over the next 7–14 days If you believe the primary issue is the listing/conversion rate rather than PPC, I want you to clearly say so and explain the evidence. Future Opportunity This is a trial project for one SKU. If the audit is strong and the recommendations lead to measurable improvement, I have several additional products that may require the same type of analysis. When Applying Please include: - Your estimated turnaround time for completing the audit - What exactly will be included in your final deliverable - How you normally approach a PPC audit - Examples of PPC problems you have diagnosed in newly launched or underperforming products - Experience with Amazon beauty/skincare products, if applicable - Which Amazon reports/data you would need from me - How do you determine whether poor sales are caused primarily by PPC or by the listing/conversion rate? Please do not apply if your primary service is simply ongoing PPC management. I'm specifically looking for someone who is strong at diagnosis, strategy and explaining the reasoning behind their recommendations.

  • $100.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • One-time project
    Project Type
Skills and Expertise
Mandatory skills
Amazon PPC
PPC Campaign Setup & Management
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:4 days ago
  • Hires:
    2
  • Interviewing:
    5
  • Invites sent:
    7
  • Unanswered invites:
    1
About the client
Member since Apr 26, 2021
  • United States
    Fullerton11:17 AM
  • $3.3K total spent
    18 hires, 5 active

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