Amazon PPC Expert Needed – Campaign Running but Not Profitable (High ACOS, Weak CTR/CVR)

Job Description Our Amazon PPC campaigns are live and generating traffic and sales, but profitability just isn't there — ACOS is too high, and we suspect our CTR and CVR aren't where they should be either. We're looking for an experienced Amazon PPC expert to review our account, diagnose what's actually going wrong, and give us clear, practical recommendations to turn things around. We're not looking for someone who'll just lower bids across the board. We want someone who understands the full picture — traffic quality, conversion, keyword relevance, and budget allocation — and can explain exactly why our current spend isn't translating into profit. What We Need Reviewed ACOS and TACOS trends, and whether they're aligned with actual profitability CTR and CVR at the campaign and keyword level — are we getting the right clicks, or just clicks? CPC trends — are we overpaying for traffic relative to our margins? ROAS across campaigns — which are genuinely profitable vs. just generating sales volume Search term performance — how much budget is going to non-converting or irrelevant terms Campaign structure and overlap between auto, broad, phrase, and exact match campaigns Placement performance (Top of Search vs. Product Pages vs. Rest of Search) Budget allocation — are strong campaigns capped while weak ones keep spending? What We're Looking For Someone with hands-on Amazon PPC experience who can clearly explain where profitability is being lost — whether it's weak keyword targeting, poor conversion rate, inefficient bidding, or a structural issue in the campaigns themselves. We want prioritized, actionable recommendations, not generic advice. Please include a short explanation of your PPC background when applying, and if possible, an example of an account where you identified a similar profitability issue and how you fixed it.