App Explainer Video Series

## APP EXPLAINER VIDEO CONTRACT — VIDEO-001 **Personal Safety Mobile App | 6 Milestones | 5 Core Feature Videos + 1 Overview Reel | Fixed Price: $3,200** --- **WORK START DATE** Production will not begin until the internal team has fully finalized both the mobile application UI and the website. The client will notify the contractor through platform messaging when both are ready. No storyboards, scripts, or production work should begin before that notice is received. All scope, terms, acceptance criteria, and payment conditions are fully described in this posting. All work and payments occur exclusively through this platform. --- **ABOUT THIS PROJECT** We are building a forensic-grade personal safety mobile app preparing for beta launch. The platform serves domestic violence survivors, healthcare workers, gig workers, single parents, truckers, business owners, and women's safety communities. We need an experienced app explainer video creator to produce six videos that make complex platform features feel simple, clear, and immediately compelling to everyday users. These videos are public-facing marketing assets published across social media platforms and community channels during beta to drive installs and build a user base before official launch. Every video must make a first-time viewer want to download and use the app the same day they see it. --- **HOW THIS CONTRACT WORKS** This is a milestone-by-milestone engagement. Each milestone is funded, activated, and approved independently through platform escrow. The client will activate each subsequent milestone only after the prior milestone is approved. Approval of one milestone does not guarantee activation of the next. Continuation depends on the quality of work delivered. --- "MILESTONE 1 — SAFE WALK AND SAFE TRIP | $500 | 60 SECONDS | INITIAL DELIVERABLE" Two personal safety session modes in one compelling video. Safe Walk: a woman walking alone at night, a nurse leaving a late shift, a rideshare driver finishing a long day — monitoring the journey, recording audio and video, alerting emergency contacts if she does not check in safely. Safe Trip: a long drive, a road trip, a trucker on a haul — same core protection across a longer journey. Show how the session activates, what it does during the session, and how it ends safely. Both modes must feel immediately relatable to at least three of the seven target communities. **MILESTONE 2 — EVIDENCE VAULT AND EVIDENCE PACKAGE | $500 | 60 SECONDS** The platform stores recordings with forensic-grade SHA-256 integrity — every recording sealed, timestamped, and tamper-proof. Certified evidence packages are delivered directly to law enforcement, attorneys, or private investigators. Target viewer: a domestic violence survivor who recorded an incident and needs that evidence to hold up in court. Must convey trust, permanence, and court-readiness without being clinical or alarming. The viewer must feel that their evidence is safe, protected, and will be taken seriously. --- **MILESTONE 3 — RIGHTS CARD | $500 | 60 SECONDS** A library of legal rights cards for any encounter — traffic stop, workplace situation, police interaction — with suggested scripts the user can read in real time. No competitor has this feature. Target viewer: business owners, gig workers, anyone who has not known their rights in a high-pressure situation. Tone must be empowering and confident. The video must make the viewer feel that having this feature is a form of personal empowerment. --- **MILESTONE 4 — FAKE CALL | $500 | 60 SECONDS** Triggers a realistic incoming call that allows the user to safely exit any uncomfortable or dangerous situation. Target viewer: domestic violence survivors, women's safety communities, anyone who has needed a believable exit. Must feel immediately relatable within the first 10 seconds. This is the most shareable video in the series. Tone: warm, clever, empowering — not dramatic, not alarming. --- **MILESTONE 5 — POST-INCIDENT EVIDENCE WIZARD | $500 | 60 SECONDS** A guided step-by-step wizard that launches after an incident to help the user capture and preserve complete forensic evidence immediately while the scene is still fresh. Four steps: scene photos with guided camera overlays, voice memo with talking point prompts, document scan for licenses or insurance cards, and witness information capture. All evidence auto-syncs to the Evidence Vault with full forensic tagging. Target viewer: a domestic violence survivor, someone involved in an incident, anyone who needs to preserve evidence immediately. Tone: calm, methodical, empowering — the wizard must feel like a trusted guide through a stressful moment. Must include actual screen recordings of the wizard interface and the Evidence Vault receiving the captured evidence. --- **MILESTONE 6 — OVERVIEW REEL — ALL 16 FEATURES | $700 | 90 SECONDS** The primary paid advertising asset running across all 12 community platforms. Must cover all 16 platform features in 90 seconds: Safe Walk, Safe Trip, Evidence Vault, Evidence Package, Evidence Certificate, Post-Incident Evidence Wizard, Rights Card, Fake Call, Manual Check-In, SOS, Live Map, Family Plan, Trusted Contacts, Safety Session History, VAD compliance, and 51-jurisdiction compliance. Every feature gets a moment. The pacing must hold attention for the full 90 seconds. The viewer must finish wanting to download immediately. Two CTA versions required: Version A for beta launch, Version B for official launch. --- **PRODUCTION REQUIREMENTS — EVERY MILESTONE** Pre-production approval: - Storyboard submitted and approved by client before production begins — script approval alone is not sufficient - Storyboard must show scene flow, text placement, voiceover timing, and visual treatment for every scene - Voiceover submitted as standalone audio clip for client approval before full video is produced — must sound natural, authoritative, and human — robotic AI voiceover will not be accepted - No production begins until both storyboard and voiceover are approved by the client Visual quality: - Real app interface must appear in every video — screen recording with callouts, motion graphics, or AI-generated video - Every video must include actual material and images from both the mobile application and the website — stock footage only will not be accepted - All text must be staggered — each line appears cleanly before the next — overlapping text is not acceptable - All scenes must contain continuous motion — still image end scenes or frozen frames will not be accepted - Official high-resolution logo and brand assets provided by client must be used — no low-resolution substitutions - Brand guidelines must be followed: dark navy background, teal accents, Space Grotesk typography - 1080p minimum resolution on all deliveries Format deliveries required per milestone: - 16:9 horizontal — for website and video platforms - 9:16 vertical — for Instagram Reels, TikTok, and short-form social media - 1:1 square — for Facebook, Reddit, and community platform advertising CTA versions required per milestone: - Version A — Beta launch: directs viewers to the platform website - Version B — Official launch: directs viewers to download the app Audio: - Contractor must be able to accept an externally produced audio file and sync it cleanly with video if required - Audio and video must be synchronized precisely — no drift between voiceover and on-screen action - Background music must be cleared for commercial use — no unlicensed audio --- **TONE — NON-NEGOTIABLE** Every video must be empowering and professional. Never fear-based. Never alarming. Never clinical. The app protects people — it does not remind them how dangerous the world is. Candidates who cannot demonstrate this tone in their prior work will not be considered. --- **WHO WE ARE LOOKING FOR** We are accepting proposals from qualified experienced candidates only. The following criteria apply to all applicants. **Criterion 1 — SaaS explainer experience** You must have produced explainer video content for at least 3 SaaS products. Not general corporate animation — specifically SaaS products with complex features that required simplification for a non-technical audience. List the three SaaS products by name in your proposal along with your role on each. **Criterion 2 — Portfolio of 3 completed examples** Submit exactly 3 examples of completed app or SaaS explainer videos you produced. All three must be high quality, compelling, and directly relevant to this scope. Do not submit placeholder links or private links that require login. **Criterion 3 — Large market experience** Your prior work must demonstrate experience with large consumer or professional markets — consumer apps, professional platforms, enterprise SaaS, or regulated industry products such as fintech, legaltech, healthtech, or personal safety. Proposals that do not include all three criteria will not be reviewed. --- **YOUR PROPOSAL WILL NOT BE REVIEWED IF** - It contains words only with no video examples — we review what you have already produced, not descriptions of what you can do - It appears AI-generated or copied from a template — we expect a genuine human response that shows understanding of this specific project - Your portfolio does not contain at least 3 completed high-quality SaaS or mobile app explainer videos for large consumer or professional markets - You cannot deliver all three format versions per milestone - You require the client to write the full script and storyboard — scripting and storyboarding are part of this role --- **REVISION POLICY** Each milestone includes two rounds of revisions. A revision round is one complete set of client feedback addressed in one delivery. Revisions that repeat the same issue from a prior round do not count as a new round. The client reserves the right not to activate subsequent milestones if quality standards are not met after revisions. --- **COMMUNICATION** Proactive communication is required throughout production. Flag issues before they become delays. Provide timeline updates without being asked. Respond within 24 hours during active production. The client must always know the status of the active milestone. --- **IP ASSIGNMENT** All video content, scripts, storyboards, audio, motion graphics, and deliverables produced under this contract are the exclusive property of the client upon milestone payment. The contractor may list this work in their portfolio only with prior written approval from the client. --- **PAYMENT SCHEDULE** | MILESTONE | FEATURE | LENGTH | PRICE | |---|---|---|---| | Milestone 1 | Safe Walk and Safe Trip — | 60 sec | $500 | | Milestone 2 | Evidence Vault and Evidence Package | 60 sec | $500 | | Milestone 3 | Rights Card | 60 sec | $500 | | Milestone 4 | Fake Call | 60 sec | $500 | | Milestone 5 | Post-Incident Evidence Wizard | 60 sec | $500 | | Milestone 6 | Overview Reel — All 16 Features | 90 sec | $700 | | **TOTAL** | | | **$3,200** | Each milestone is funded through platform escrow before work begins. Payment releases after client approves final delivery of all three format versions plus both CTA versions. Two revision rounds included per milestone. Quality must be near-final on first delivery. --- **TO APPLY — INCLUDE ALL OF THE FOLLOWING** 1. Names of at least 3 SaaS products you have produced explainer videos for — include your role on each 2. Three completed high-quality video examples — must be SaaS or mobile app explainer content for large consumer or professional markets — no placeholder links 3. Brief description of your production process — how you go from feature brief to finished video including storyboard and voiceover approval 4. Confirmation you can deliver all three format versions per milestone 5. Confirmation you can merge externally produced audio with your video if required 6. Your timeline for Milestone 1 7. Confirmation of the $500 fixed price for Milestone 1 or your counter