App Store Optimisation (ASO) Specialist

ASO & SEO Specialist Employment Type Full-Time Working Hours Monday – Friday Applicants must be available to work during U.S. business hours. About LookPrior Marketplace LookPrior Marketplace is an innovative local marketplace that connects buyers and sellers through engaging video listings, AI-powered discovery, and local commerce. Our mission is to help businesses—including car dealerships, real estate professionals, retailers, and service providers—reach more customers while providing consumers with a better way to discover products and services nearby. We are seeking an experienced and results-driven ASO & SEO Specialist to help increase our organic visibility across search engines and mobile app stores. This role is ideal for someone who is analytical, data-driven, and passionate about driving measurable growth through search optimization. Position Summary: The ASO & SEO Specialist will be responsible for planning, implementing, and optimizing search engine optimization (SEO) and app store optimization (ASO) strategies that increase organic website traffic, improve search rankings, and grow mobile app downloads. The successful candidate will continuously analyze search performance, identify optimization opportunities, monitor competitors, and implement technical and content improvements that drive sustainable long-term growth. Key Responsibilities Search Engine Optimization (SEO) Develop and execute comprehensive SEO strategies. Conduct keyword research and competitor analysis. Optimize website content for search engines. Improve on-page SEO across all website pages. Perform technical SEO audits and resolve issues. Optimize metadata including titles, descriptions, headings, and structured data. Improve website crawlability and indexing. Monitor Google Search Console and Google Analytics. Improve website architecture and internal linking. Monitor backlink profile and identify new link-building opportunities. Collaborate with developers to improve technical SEO. Track keyword rankings and search visibility. Analyze traffic, conversions, and search performance. Prepare weekly and monthly SEO performance reports. App Store Optimization (ASO) Optimize Apple App Store and Google Play Store listings. Conduct ASO keyword research and competitor analysis. Optimize app titles, subtitles, descriptions, screenshots, preview videos, and icons. Perform A/B testing on app listings to improve conversion rates. Monitor app keyword rankings. Improve app store visibility and discoverability. Analyze download trends and user behavior. Improve app conversion rates from store impressions to installs. Monitor ratings and reviews and recommend optimization strategies. Stay current with Apple App Store and Google Play Store algorithm updates. Content Optimization: Optimize existing website content for search intent. Recommend new content topics based on keyword opportunities. Work closely with writers to ensure SEO best practices. Optimize blog articles for higher rankings. Ensure all published content follows SEO guidelines. Technical SEO: Improve Core Web Vitals. Monitor website speed and performance. Resolve crawl errors and indexing issues. Improve mobile usability. Optimize XML sitemaps and robots.txt. Implement structured schema markup where appropriate. Work with developers to improve page performance and user experience. Daily & Weekly Performance Expectations (KPIs) The successful candidate should consistently achieve the following performance goals: Weekly: Research 50–100 new SEO and ASO keywords. Optimize 5–10 website pages. Publish or optimize 3–5 SEO articles. Monitor keyword rankings and competitor performance. Optimize Apple App Store and Google Play listings. Conduct A/B testing of app titles, descriptions, screenshots, icons, and other creative assets. Review website technical SEO performance. Analyze search traffic and app store performance. Monthly Build 10–20 high-quality backlinks. Improve Core Web Vitals and technical SEO metrics. Increase organic website traffic month over month. Increase App Store and Google Play organic downloads month over month. Improve keyword rankings for priority search terms. Deliver comprehensive SEO and ASO performance reports with actionable recommendations. Required Qualifications: 2+ years ASO and SEO experience. Strong understanding of Google Search algorithms. Strong understanding of Apple App Store and Google Play ranking factors. Experience conducting keyword research. Knowledge of technical SEO best practices. Excellent written and verbal English communication skills. Strong analytical and problem-solving skills. Ability to work independently with minimal supervision. Excellent organizational and time management skills. Preferred Qualifications: Experience with: Google Analytics 4 (GA4) Google Search Console Google Tag Manager Ahrefs SEMrush Moz Screaming Frog SEO Spider Google Keyword Planner Apple App Store Connect Google Play Console Looker Studio WordPress or other CMS platforms Knowledge of HTML, CSS, JavaScript, and structured data is a plus. Required Skills: App Store Optimization (ASO) Search Engine Optimization (SEO) Technical SEO On-Page SEO Off-Page SEO Local SEO Keyword Research Link Building Content Optimization Core Web Vitals Google Analytics Google Search Console Google Play Console Apple App Store Connect Competitive Analysis Data Analysis A/B Testing Key Performance Indicators (KPIs) Performance reviews will be based on: Organic website traffic growth Organic app download growth Keyword ranking improvements Website conversion improvements Core Web Vitals improvements Backlinks acquired Technical SEO issues resolved Search visibility improvements App Store conversion rate improvements Accuracy and timeliness of reporting Compensation: Competitive base salary Monthly performance bonuses Annual performance reviews Career advancement opportunities Professional development and training Performance-based incentives What We Offer: Fully remote work environment Stable full-time employment Opportunity to work on an innovative global marketplace platform Collaborative and supportive team Professional growth opportunities Flexible and dynamic work environment Exposure to cutting-edge SEO, ASO, and AI technologies What Success Looks Like: Successful candidates consistently: Increase website traffic through organic search. Improve keyword rankings for targeted search terms. Increase Apple App Store and Google Play visibility. Drive sustained month-over-month growth in app downloads. Identify new SEO and ASO opportunities before competitors. Continuously improve technical SEO and user experience. Deliver measurable business impact through search optimization. LookPrior Marketplace is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive workplace where all employees are treated with respect and given equal opportunities based on merit, qualifications, and performance.