Art director / brand / designer needed to design packaging sleeves for healthy protein ready-meals

Brief: Design food packaging sleeves for Performance Meals’ brand new sub product line called: “Ready Series” Referencing our preliminary draft reference, suggest and refine each element, comprising of fonts, colour shades, flow, order of information and overall design. Information in the draft to remain. You are free to suggest additional information if it makes sense, or propose editing/refining existing content in the draft sleeve. The style should be modern-sporty, professional and drive a sense of brand authority while keeping culinary expertise at the forefront. We want the packaging to stand out on shelves, be intriguing to potential customers looking for a delicious, healthy option that’s easy. Deliverables: Vector high res format, for all 11 sleeves (1 each flavour) “Performance Meals” Brand Description: Performance Meals (fresher.com.sg) is a Meal Prep service that specializes in dietary focused solutions for health and fitness goals. It exhibits a youthful, culinary centric presence and is the choice brand for those looking at a sustainable, tasteful meal prep provider. “Ready Series” Description: Ready Series is a product line under Performance Meals featuring frozen, ready-to-go meals for the pantry. These ready meals allow for maximum flexibility as they keep fresh for 1-2 months in the freezer, allowing customers to mix and match meals to match their macro need. “Just Proteins” Description: Just Proteins are a collection of 11 deliciously clean, proteins featuring guaranteed high protein count per tub. Applications for the Just Proteins range anywhere from just enjoying it on its own, or supplementing a meal, or as a convenient protein to pair with your own prepared salads or mains.