Audience Growth Lead - Luxury Real Estate Media

ABOUT US The Dorado Beach Insider is a private information network for people relocating to and investing in Puerto Rico's most exclusive coastal community. Members get relocation guidance, straight answers on Act 60 and tax residency, weekly market intelligence, a vetted advisor network, and a members' directory. Our podcast launches shortly. Membership is free - the product is access and accuracy. We're backed by the team behind the #1 real estate coaching brand in the US, so we know how to build an audience. We need someone to build this one. THE ROLE You own audience growth and membership for The Dorado Beach Insider - social, podcast distribution, the members' community, and the path from first impression to signup. You'll be measured on member signups, not follower count. We'd rather have 4,000 of the right people than 100,000 of the wrong ones. This is a launch from zero. There's no playbook - you're writing it. You'll have our content, our market data, and a video editor who works to your brief. You won't have someone telling you what to post on Tuesday. WHAT YOU'LL OWN - Building our social presence from nothing. Instagram and YouTube primary, LinkedIn secondary. 4-5 posts per week to start. - Full distribution for every podcast episode: clips, hooks, chapters, show notes, platform-native posts. You mark the moments and write the hooks; our editor cuts to your brief. - The signup funnel end to end. Social to email to member. Test it, tighten it, report conversion weekly. - Turning our market reports, Act 60 explainers, and advisor profiles into things people actually want to see. - The private members' community: onboarding, activity, keeping it useful. - Meta and YouTube ads, tightly targeted. Retarget viewers into signups. Report cost-per-signup weekly. THE VOICE - READ THIS PART CAREFULLY Our audience is people with significant money making a consequential decision about where to live. They have seen a thousand polished luxury real estate posts. Those don't work on them. The register is understated, editorial, insider. It reads like a private newsletter, not a listing feed. Restrained, specific, willing to have an opinion. Words that will never appear in our content: breathtaking. Paradise. Stunning. Nestled. Luxurious. Hidden gem. Oasis. Exclamation points. Nearly all emoji. Any sentence that could be written about any luxury market anywhere. What replaces them: a real number from this week's market report. An actual detail about a street or a builder. A clear answer to an Act 60 question. A view on whether something is worth it. If your reaction to that is "finally," we should talk. ON AI Use it. We do. We don't care whether you can produce clean English unassisted - that is not scarce anymore. We care whether you can look at five drafts and know which one has a point of view, and rewrite the opening line by hand when none of them do. Nothing ships as raw model output. We will ask you to walk through your word choices. WHAT YOU NEED - 3+ years growing an audience for a brand, publication, or membership product. Live links, and willing to screen-share analytics on our call. - Real range in the luxury and editorial register. The writing sample in our screening questions matters more to us than your resume. - A conversion mindset. You have owned a signup or subscriber number and moved it. - Hands-on Meta ads including retargeting. - Genuine self-direction. You will go days without being managed. - 4+ hours daily overlap with Atlantic Time (UTC-4). - This to be your main engagement, not one of six. Real estate experience is not required and may not help. Some of our strongest candidates will come from luxury hospitality, private clubs, editorial publications, or wealth management. Based in Puerto Rico is a significant plus. We pay meaningfully above range for someone who can capture on location. PROCESS Long-term engagement, 30 hrs per week to start. Proposal, then a 30-minute video call, then a two-week paid trial at full rate on real work, then the ongoing contract. About ten days start to finish. We move fast.