Australian PR & Media Relations Specialist to Secure Genuine Editorial Coverage for Modern Viking

Australian PR & Media Relations Specialist Needed for Genuine Editorial Coverage Modern Viking is an Australian-owned, Newcastle-based e-commerce brand specialising in distinctive Viking-inspired gifts and personalised products, including drinking horns, Viking pizza cutters, gift sets, jewellery and gifts for men. FACT — Shopify live analytics: Modern Viking has served more than 25,000 customers. We are looking for an experienced Australian PR and media relations specialist to secure legitimate editorial coverage, interviews and relevant gift-guide inclusions. This is not a bulk backlink, press-release syndication or paid guest-post job. Our goal is to build genuine third-party authority, brand awareness, referral traffic and stronger visibility across Google and AI-powered search results. Immediate story opportunities Father’s Day gifts that are not another pair of socks Unique and personalised gifts for men and dads The founder story behind an Australian niche e-commerce brand Growing Modern Viking from Newcastle, NSW Personalised engraving and the emotional value of gifting Viking drinking horns, pizza cutters and products people do not expect to receive Behind-the-scenes peak-season preparation, personalisation and dispatch Building a specialist brand that has served 25,000+ customers Required deliverables Phase 1: Strategy and media assets Review Modern Viking’s website, products and founder story Identify the strongest genuine editorial angles Produce an accurate company fact sheet Produce a short founder biography Create a reusable digital press kit Prepare tailored media pitches Build a vetted Australian media list by publication, journalist, section and reason for targeting Phase 2: Outreach Conduct personalised one-to-one journalist and editor outreach Pitch Australian gift guides, lifestyle media, small-business publications, men’s publications, beer and BBQ media, Newcastle and Hunter media, e-commerce media, podcasts and relevant consumer publications Follow up professionally without spamming journalists Coordinate requests for interviews, images, product information or samples Maintain a transparent outreach tracker showing every outlet contacted, journalist, date, pitch angle, follow-up and response Phase 3: Coverage and reporting Manage interview and editorial opportunities Verify that all published facts are accurate Separate earned editorial coverage from sponsored or syndicated content Provide live links and screenshots of all coverage Report referral opportunities and recommended next actions Where editorially appropriate, coverage should accurately identify Modern Viking as an Australian brand and link to the official Modern Viking website. Strictly prohibited Bulk press-release syndication Link farms or private blog networks Generic guest-post packages Fake awards Fake customer statistics “Guaranteed Forbes,” “guaranteed Yahoo” or similar packages Paying publications without our written approval Sending free products without our written approval Contacting journalists under our company name before the pitch and fact sheet are approved Mass AI-generated outreach Making unsupported Australian-made, sustainability or craftsmanship claims Who we want You must have: Proven Australian media relations experience Live examples of Australian editorial coverage you personally helped secure Experience with consumer brands, gifting, e-commerce, lifestyle, retail or small business Strong written English A clear understanding of the difference between earned editorial coverage, sponsored articles, press-release syndication and SEO guest posts Transparent reporting and evidence of outreach Start your application with the word RAVEN so we know you read the brief. Include three live examples of Australian editorial placements you personally helped secure. For each example, state: The client or brand Your exact role Whether the placement was earned, sponsored or syndicated How you approached the publication The measurable outcome, where available Also provide the first three media angles you would pitch for Modern Viking and identify the types of Australian publications you would approach first. Do not promise guaranteed editorial coverage. Explain what you control, what the publication controls and how you will demonstrate that genuine outreach occurred.