B2B/ B2C Social Media, AI Content & GEO/AEO Specialist

SCA Services, LLC is seeking an experienced B2B & B2C Social Media, AI Content & GEO/AEO Specialist who can combine strong human creativity and judgment with modern AI tools to build our organic digital presence, strengthen brand authority, grow our audiences, generate leads, support sales, and improve visibility across Google Search and AI-powered search platforms. We are a U.S.-based Revenue Acceleration Company operating across legal, healthcare/medical, financial services, performance media, consumer lead generation, and related industries. Our philosophy is: Our approach combines human creativity, judgment, and strategic thinking with AI-powered tools to improve speed, scale, and execution. We want our digital presence to reflect that philosophy. SCA operates across both B2B and B2C audiences. Our B2B content reaches law firms, healthcare organizations, financial-services companies, performance marketers, publishers, media partners, and other business decision-makers. Our B2C initiatives reach consumers across legal, healthcare/medical, financial, and consumer-information categories. This is not simply a posting and scheduling role. We are looking for someone who can take ownership of our organic content, social media, audience growth, lead generation, search visibility, and digital authority with minimal day-to-day supervision. We are looking for someone who is experienced, execution-ready, and prepared to start immediately. Strong Preference for Proven Growth & Revenue Experience We strongly prefer candidates with a proven history of building high-growth social audiences and using organic content and digital strategies to contribute to lead generation and sales in both B2B and B2C environments. We are particularly interested in candidates who can demonstrate: * Significant organic follower and audience growth for brands they personally managed * B2B and B2C audience-growth experience * Organic social-media strategies that generated measurable leads, inquiries, appointments, opportunities, or sales * Content strategies designed around business outcomes rather than vanity metrics alone * Experience connecting social-media and content activity to lead-generation and revenue objectives * Experience building brands from relatively small audiences into significantly larger and more engaged communities * Ability to show measurable before-and-after results * Experience developing different strategies for B2B decision-makers versus B2C consumers Experience in the legal, healthcare/medical, and financial services markets is strongly preferred. Experience in lead generation, performance marketing, professional services, or other regulated industries is also highly valuable. Responsibilities B2B & B2C Social Media and Content * Manage and grow our organic presence across LinkedIn, Instagram, Facebook, TikTok, YouTube, and X * Develop monthly and weekly content calendars across both B2B and B2C audiences * Research relevant legal, healthcare/medical, financial services, consumer, performance marketing, technology, AI, and industry topics * Develop content appropriate for different audiences, including business decision-makers, professional partners, and consumers * Create professional written posts, graphics, carousels, short-form videos, Reels/Shorts, and other social content * Create both human-first and AI-assisted content * Repurpose strong content across multiple platforms while adapting the message, format, and tone appropriately for each audience * Maintain a polished, credible U.S. brand voice across professional B2B and consumer-facing communications * Schedule and publish approved content * Monitor comments, engagement, trends, and relevant industry conversations * Monitor competitors and identify content opportunities * Recommend new content ideas without waiting for management to provide every topic * Develop measurable organic audience-growth strategies for each SCA brand * Establish realistic follower-growth estimates and ramp-up projections by brand and platform * Develop content strategies designed to support lead generation and sales objectives * Track actual follower, engagement, lead-generation, and other relevant growth metrics * Track performance and provide concise monthly reporting * Understand the differences between creating content for B2B decision-makers and creating engaging, trustworthy consumer-facing content Audience Growth & Projections We expect the selected freelancer to understand organic audience growth as a measurable business objective, not simply content production. After reviewing each brand’s existing presence, audience, market, competitors, and available baseline data, you should be able to provide: * Current follower/audience baseline by brand and platform * Realistic follower-growth estimates by brand * Ramp-up projections by platform * 30-, 60-, and 90-day growth projections * Assumptions supporting those projections * Recommended posting frequency and content mix required to pursue those targets * Engagement and reach benchmarks * Lead-generation opportunities and appropriate conversion metrics * Monthly actual-versus-projected performance reporting * Recommendations for accelerating growth when performance is below projection We understand that organic follower growth, leads, and sales cannot be guaranteed. However, an experienced professional should be capable of analyzing available data and providing reasonable, data-informed estimates, targets, and ramp-up projections. If you cannot provide follower-count estimates and ramp-up projections by brand and explain the assumptions behind them, please do not apply. AI & Content Technology The selected freelancer should be highly comfortable using AI to improve the speed, scalability, and quality of content production. This may include: * ChatGPT and/or Claude * Canva / Canva AI * CapCut or comparable video-editing tools * AI image and video-generation tools * Social-media scheduling and analytics platforms * AI-assisted research * Content ideation and drafting * Content repurposing * Workflow automation We are not looking for someone who simply copies AI-generated text and publishes it. AI should accelerate the work while the freelancer remains responsible for human judgment, research, accuracy, creativity, editing, brand consistency, fact-checking, audience appropriateness, and final quality. Google Search / GEO / AEO / SEO A key part of this position will be helping SCA strengthen its organic visibility across Google Search and emerging AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity. Responsibilities include: * Improve and monitor SCA’s organic visibility across Google Search and AI-powered search platforms * Conduct keyword, topic, competitor, audience, and search-intent research across both B2B and B2C markets * Identify the questions and search terms our target business customers and consumer audiences are actively using * Develop authoritative, useful content around those topics * Recommend and/or create SEO, GEO, and AEO-focused website content * Optimize content structure for Google Search and AI-answer platforms * Help strengthen SCA’s entity and topical authority * Recommend appropriate structured content and schema opportunities * Identify relevant third-party mentions, backlinks, citations, industry publications, directories, podcasts, partnerships, and digital PR opportunities * Monitor Google rankings and organic search visibility for priority terms * Monitor how SCA, our brands, and relevant competitors appear across AI-powered search and answer platforms * Identify opportunities to increase visibility in Google, ChatGPT, Gemini, Perplexity, and other emerging platforms * Provide practical recommendations based on search, content, audience, lead-generation, and visibility data Important: We are not interested in unrealistic promises or guaranteed rankings in Google, ChatGPT, or other AI platforms. We want someone who understands how authoritative content, SEO, digital PR, entity authority, structured information, third-party credibility, and strong content strategy can improve discoverability over time. Ideal Candidate * 5 plus years of social media/content marketing experience * Proven history of achieving meaningful organic follower and audience growth * Demonstrated experience using content/social media to contribute to lead generation and sales * Experience with both B2B and B2C audiences strongly preferred * Experience with legal, healthcare/medical, and/or financial services markets strongly preferred * Strong experience managing U.S.-based brands * Ability to provide measurable examples of previous growth * Ability to develop defensible follower-growth estimates and ramp-up projections * Excellent written English * Strong understanding of LinkedIn * Experience with Instagram, Facebook, TikTok, YouTube, and X * Strong Canva/design skills * Short-form video editing experience * Demonstrated experience incorporating AI into content production * Working knowledge of SEO, GEO, and/or AEO * Experience with Google organic search optimization * Comfortable using SEO, search, analytics, and research tools * Able to independently research complex or unfamiliar industries * Able to take ownership with limited day-to-day direction * Strong attention to detail and fact-checking * Strong understanding of professional U.S. B2B communication * Strong understanding of consumer-facing digital communication * Ability to adjust tone, messaging, and content strategy depending on whether the target audience is a business decision-maker or consumer Initial Priorities The selected freelancer will: * Review SCA Services’ website, brands, and existing social presence * Audit our current B2B and B2C organic social-media footprint * Establish current follower, reach, and engagement baselines by brand and platform * Develop initial follower-growth estimates and ramp-up projections by brand * Audit SCA’s current Google organic search presence * Establish baseline Google rankings and visibility for priority search terms * Review our overall digital and AI-search presence * Research B2B and B2C competitors and relevant industry accounts * Identify target audiences, topics, questions, keywords, and search opportunities * Identify opportunities to convert organic audiences into leads and business opportunities * Develop recommended content pillars for our different audiences * Create a 30-day content calendar * Develop an initial SEO/GEO/AEO strategy * Establish an efficient AI-assisted content-production workflow * Begin producing and publishing approved content across our platforms * Establish baseline social, website, Google Search, AI-visibility, and relevant lead-generation metrics * Provide recommendations for ongoing growth based on initial findings Important This is an organic B2B and B2C social media, content, audience growth, lead-generation, Google Search, and digital visibility position. Paid advertising and performance media buying, including Google Ads and paid social advertising, are handled separately. We are looking for someone who can independently own and execute this function. This is not a training position. The person selected should already have the skills and experience necessary to begin contributing immediately. Schedule Approximately 20 hours per week. Screening Questions 1. Please share 2–3 B2B and/or B2C brands or companies whose social media or content you have personally managed. Identify which were B2B versus B2C and explain exactly what you were responsible for. 2. Please provide examples of content you personally created, including written posts, graphics/carousels, and short-form videos. 3. For brands you have personally managed, provide examples of organic follower growth you helped achieve. Include the starting follower count, ending follower count, platform, and timeframe where possible. 4. Please provide specific examples where your organic social-media or content strategy contributed to lead generation, appointments, opportunities, or sales. Include measurable results where available. 5. Describe your experience working in legal, healthcare/medical, and financial services. Specify whether your work was B2B, B2C, or both. 6. Describe how you currently use AI in your content and social-media workflow. Which AI tools do you use, and what parts of the process do you believe should remain human-led? 7. Describe your experience with Google SEO, GEO and/or AEO. Please provide specific examples of measurable results you have achieved in Google organic search or AI-powered search/answer visibility. 8. After reviewing a brand’s current social-media baseline, are you comfortable providing estimated 30-, 60-, and 90-day follower-growth projections by brand and platform? Briefly explain what data and assumptions you would use. 9. If you were given our website, brands, and existing social-media accounts with limited day-to-day direction, how would you approach taking ownership of SCA’s B2B and B2C organic digital presence? 10. What tools do you currently use for SEO/GEO research, keyword/ranking analysis, analytics, social-media scheduling, AI content creation, graphic design, and short-form video? 11. Are you comfortable independently researching complex U.S. B2B and B2C industries and developing content calendars without management providing you with every topic? Please apply only if you have relevant hands-on experience, can demonstrate measurable audience growth and business results, can develop reasonable follower-growth projections by brand, and are prepared to begin working immediately.