B2B Cold Email Marketing Specialist for Targeted Email Campaigns and Sales Outreach

Posted 6 days ago

Worldwide

Summary

We are looking for a highly experienced B2B Cold Email Marketing Specialist who can build, manage, and optimize targeted cold email campaigns for sales outreach and lead generation. We are looking for someone who understands the complete cold email process — from prospect targeting and campaign strategy to email infrastructure, deliverability, sending, follow-ups, and performance optimization. This is a serious long-term opportunity for the right person. What You’ll Be Responsible For Build and manage targeted B2B cold email campaigns Develop effective cold email strategies for different target audiences Create professional and persuasive cold email copy Build multi-step email sequences and follow-ups Research and define ideal customer profiles Work with targeted prospect lists Set up and manage cold email campaigns using platforms such as Instantly, Smartlead, Lemlist, or similar tools Help build and maintain the required email infrastructure Configure sending domains and inboxes where required Monitor email deliverability and sender reputation Manage campaign volume and scaling carefully Monitor replies, bounces, engagement, and campaign performance Optimize subject lines, messaging, sequences, and targeting Identify opportunities to improve positive reply and conversion rates Provide regular campaign performance updates What We’re Looking For You should have proven hands-on experience with: B2B Cold Email Marketing Sales Outreach Email Campaign Management Email Deliverability Cold Email Copywriting Email Sequences & Follow-ups Lead/Prospect Targeting Instantly Smartlead Lemlist Email Infrastructure Campaign Analytics & Optimization We are not looking for someone who simply sends emails. We need someone who understands how to build a complete outbound email system and generate quality sales conversations through targeted outreach. Paid Test The initial $5 contract is a paid test period. The purpose of the test is to evaluate your skills, knowledge, communication, accuracy, and ability to handle the required work. If the test is successful and we are satisfied with your performance, we are interested in continuing with the right person on a long-term basis. Our expected long-term monthly budget will be approximately $3,000–$4,500/month, depending on your experience, performance, responsibilities, and final scope of work. To Apply Please provide: Your experience with B2B cold email marketing The tools you have worked with Examples of similar campaigns you have managed Your experience with email deliverability Your experience with Instantly, Smartlead, or Lemlist How you approach cold email campaign optimization Your availability and timezone We are looking for a highly capable professional who can become a long-term part of our team.

  • $5.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Campaign Management
Lead Generation
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:4 days ago
  • Hires:
    1
  • Interviewing:
    1
  • Invites sent:
    6
  • Unanswered invites:
    2
About the client
Member since Jun 13, 2026
  • PAK
    Multan2:41 AM
  • 9 hires, 9 active

Explore similar jobs on Upwork

Klaviyo SpecialistHourly‐ Posted 1 month ago
Email Marketing
Klaviyo
Email Campaign Setup
Marketing Strategy
Email Deliverability
Email Marketing
Email Communication
Email Campaign Setup
Lead Generation

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo