B2B Demand Generation & Performance Marketing Manager

We are looking for an experienced Demand Generation & Performance Marketing Manager (B2B) to support Boostr on a freelance or contract basis. Candidates must have experience with: 1. Turning marketing strategy into integrated, measurable campaigns that generate target-account engagement, qualified opportunities, pipeline, and revenue. 2. Developing full-funnel programs designed to attract, engage, and convert prospects. 3. Targeting accounts with mid-to-long sales cycles. 4. Supporting B2B SaaS sales in niche or specialized markets. 5. Planning and executing account-based marketing programs. 6. Coordinating multichannel campaigns across paid media, outbound email, social, DSP, and retargeting. 7. Nice to have: Hands-on experience using Propensity. Scope of Work You will manage the creation, implementation, execution, and optimization of campaigns across multiple channels, including: DSP and programmatic advertising LinkedIn Outbound email Facebook and Instagram Paid search Retargeting Other relevant paid and account-based marketing channels You will coordinate these channels as part of a cohesive account-conversion strategy. Responsibilities Build and execute multichannel demand generation and ABM campaigns. Manage campaign targeting, setup, budgets, pacing, testing, and optimization. Develop full-funnel programs for target accounts. Support both new-business acquisition and existing-client upsell opportunities. Monitor account engagement, lead flow, opportunities, pipeline, and revenue contribution. Manage campaign execution in HubSpot and other relevant platforms. Partner with Marketing, Sales, and RevOps to improve campaign-to-pipeline performance. Provide clear reporting, insights, and recommendations. Create repeatable campaign processes and documentation. Required Experience More than five years of hands-on B2B demand generation or performance marketing experience. Proven experience creating and managing multichannel paid acquisition and ABM campaigns. Demonstrated success generating measurable opportunities, pipeline, and revenue. Experience marketing to accounts with mid-to-long sales cycles. Experience supporting B2B SaaS sales in niche markets. Experience developing customer expansion, cross-sell, or upsell campaigns. Strong knowledge of paid media, audience targeting, outbound email, retargeting, attribution, and pipeline reporting. Hands-on experience with HubSpot. Ability to execute independently, not only provide strategic recommendations. Preferred Experience Hands-on experience with Propensity. Experience with other ABM platforms, such as 6sense, Demandbase, RollWorks, or Terminus. Experience in ad tech, media technology, digital publishing, broadcasting, retail media, or B2B SaaS. Experience working closely with Sales, RevOps, and executive stakeholders. How to Apply Please answer the following questions in your proposal: 1. How many years of hands-on B2B demand generation and performance marketing experience do you have? 2. Which paid acquisition, DSP, outbound email, and ABM platforms have you personally managed? 3. How many years of experience do you have with HubSpot? 4. Have you used Propensity? Please describe what you managed within the platform. 6. Share an example of a full-funnel, multichannel campaign that generated measurable opportunities, pipeline, or revenue. 7. What experience do you have targeting accounts with mid-to-long sales cycles? 9. Have you managed campaigns focused on customer expansion or upsell? 10. Please provide your availability, hourly or project rate, and relevant client examples. Please apply only if you have more than five years of direct, hands-on experience and can demonstrate measurable pipeline impact.