B2B Digital Marketing & Lead Generation for Italian Engineering Company

About the company MCH Engineering is an Italian engineering company focused on Industrial Air & Process Systems, mechanical engineering, machine integration and industrial plant solutions. We work with industrial companies, machine builders, OEMs and manufacturing businesses. Our goal is to generate qualified business opportunities and grow MCH Engineering into a structured B2B engineering company. What I am looking for I am looking for a practical and reliable freelance digital marketer to support MCH Engineering with both inbound marketing and B2B lead generation. This is not a role focused on vanity metrics such as followers or likes. The objective is to generate qualified conversations, enquiries and potential customers. Main responsibilities 1. Google Ads / Website Promotion * Set up and manage small-budget Google Search campaigns * Identify high-intent industrial keywords * Promote www.mchengineering.it * Improve campaign targeting and negative keywords * Track enquiries and conversions * Suggest improvements to landing pages when needed 2. LinkedIn * Support the MCH Engineering company page * Prepare and schedule approximately 2 technical/B2B posts per week * Repurpose existing technical content * Research relevant industrial companies and decision-makers * Build prospect lists using LinkedIn / Sales Navigator / public sources * Prepare personalized connection and follow-up messages I will personally handle direct technical conversations with interested prospects. 3. Instagram / Meta * Manage basic Instagram content distribution * Repurpose LinkedIn/website content for Instagram * Set up and test Meta/Instagram Ads where useful * Support retargeting and awareness campaigns * Monitor performance 4. B2B Lead Generation Target sectors include: * Machine builders / OEMs * Rubber and plastics manufacturers * Metalworking companies * Welding / grinding / surface treatment companies * Industrial plant builders and system integrators * Manufacturing companies with needs related to dust, fumes, heat, ventilation, filtration, cooling, pneumatic conveying or plant retrofit Target decision-makers may include: * Technical Managers * Engineering Managers * Plant Managers * Maintenance Managers * Production Managers * R&D Managers * Owners / Managing Directors 5. Tracking and reporting * Maintain a simple shared lead tracker / CRM * Track prospects, contacts, replies and opportunities * Provide a short weekly report with: * leads generated * campaigns run * advertising spend * enquiries / replies * recommended next actions Important * No fake followers * No mass spam * No automated LinkedIn bots * No generic prospect databases * No black-hat SEO * No sharing of my personal LinkedIn credentials Quality and relevance are more important than volume. Initial pilot I want to start with a 1-month pilot project. My initial budget for freelance work is approximately €200–250 for the month, excluding advertising spend. Advertising budget will initially be small and controlled separately. If the pilot produces good-quality leads, qualified conversations and useful marketing activity, I am open to developing an ongoing collaboration and increasing the budget over time. Ideal candidate * Experience with B2B marketing * Google Ads experience * Meta / Instagram Ads experience * LinkedIn lead generation experience * Comfortable researching industrial/manufacturing companies * Good written English * Able to work independently with clear weekly priorities * Preferably located in India, Philippines, Pakistan or another competitive-cost market Experience with engineering, manufacturing, industrial equipment, machinery or B2B technical services would be a strong advantage. When applying, please answer these questions: 1. Have you worked with B2B industrial, manufacturing or engineering companies before? Please provide examples. 2. How would you divide a small monthly budget between Google Ads, LinkedIn and Meta/Instagram for a B2B engineering company? 3. How would you generate the first 5 qualified leads for MCH Engineering? 4. Which tasks would you personally perform, and which would you automate? 5. What results would you realistically expect from a first 30-day pilot? 6. Can you work within an initial freelance budget of approximately €200–250/month? Please do not send a generic proposal. I am specifically looking for someone who understands B2B lead generation and measurable business results.