B2B Google Ads Specialist for Corporate Training Company in India

JOB TITLE B2B Google Ads Specialist for Corporate Training Company in India CATEGORY Sales & Marketing → Search Engine Marketing PROJECT TYPE One-time project with potential for ongoing work EXPERIENCE LEVEL Intermediate PROJECT DURATION 30-day pilot FIXED-PRICE BUDGET US$350, excluding Google advertising expenditure JOB DESCRIPTION Salt Learning & Development is an India-based corporate training and experiential team-development company established in 2017. Website: [www.saltlnd.com] We work with large Indian companies and multinational organisations, delivering corporate team-building experiences, leadership programs and team-effectiveness interventions. We are looking for an India-based B2B digital marketing specialist to help us generate qualified corporate enquiries—not merely website traffic, impressions or low-quality leads. The initial campaign will focus on Corporate Team Building & Offsites. Our target buyers include HR leaders, L&D professionals, business heads, corporate event planners and account leaders organising offsites, kick-offs and manager meetings. The website is built on Wix and is already live. We are not looking for a complete website redesign, social-media management or a generic SEO package. SCOPE OF WORK 1. Tracking and analytics * Audit the existing website conversion journey * Configure or verify GA4 and Google Search Console * Set up Google Tag Manager if required * Track enquiry forms, booked calls, telephone clicks and WhatsApp clicks * Configure and test Google Ads conversion tracking 2. Search research * Research high-intent corporate team-building and offsite searches * Initially prioritise Delhi NCR, Gurugram and Noida * Review relevant Indian competitors * Create a focused keyword and negative-keyword list * Exclude consumer, student, free-game, employment and low-intent searches 3. Website conversion improvements * Review the existing Team Building & Offsites page * Recommend practical conversion improvements * Implement agreed minor Wix changes * Improve enquiry qualification fields * Strengthen enquiry, telephone and WhatsApp calls to action * Improve relevant page titles, descriptions and headings 4. Google Search campaign * Build one focused Google Search campaign * Write B2B advertisement copy * Configure keywords, locations and negative keywords * Connect advertisements to the correct website page * Monitor search terms and remove irrelevant traffic * Optimise for qualified corporate enquiries 5. Reporting Provide a concise weekly report covering: * Advertising spend * Search terms * Website visits from advertisements * Forms, calls and WhatsApp enquiries * Qualified and unqualified leads * Cost per qualified enquiry * Actions completed 30-DAY DELIVERABLES * Tested analytics and conversion tracking * Keyword and negative-keyword plan * Agreed minor Wix conversion improvements * One active Google Search campaign * Weekly performance reports * Final report explaining results and recommended next steps REQUIRED EXPERIENCE * B2B Google Search lead generation * Experience with Indian corporate audiences * Google Ads, GA4, Google Tag Manager and Search Console * Wix conversion tracking and page editing * Landing-page optimisation * Transparent reporting Experience in corporate training, HR consulting, professional services, events, MICE or team-building will be useful. WE ARE NOT LOOKING FOR * Social-media management * Bulk backlinks * Guaranteed Google rankings or lead volumes * Broad advertising across multiple platforms * Generic SEO reports * Vanity metrics without qualified-lead tracking * A long-term retainer before the pilot is evaluated APPLICATION INSTRUCTIONS Begin your proposal with the words “Salt B2B.” Please answer: 1. Describe one B2B Google Search campaign you personally managed. Include the offer, advertising spend and cost per qualified lead. 2. How would you distinguish a qualified corporate enquiry from an ordinary lead? 3. What would you audit before spending money on Google Ads for saltlnd.com? 4. Have you implemented conversion tracking on Wix? What did you track? 5. What would you complete during the first seven days? 6. Confirm that the US$350 professional fee excludes Google advertising expenditure. SUGGESTED SKILLS * Google Ads * Google Analytics 4 * Google Tag Manager * Google Search Console * Search Engine Marketing * Conversion Rate Optimisation * B2B Lead Generation * Wix * Search Engine Optimisation SUGGESTED MILESTONES Milestone 1 — Website audit and conversion tracking: US$100 Milestone 2 — Search research, Wix improvements and campaign setup: US$150 Milestone 3 — Campaign optimisation and final report: US$100