B2B Lead Generation & Appointment Setting Specialist -Staffing/Recruitment Niche

We are building a lead generation agency focused specifically on staffing and recruitment agencies in the UK and US, and we are looking for an experienced B2B lead generation specialist to become our white-label fulfilment partner. This is not a basic list-building or VA role. We are looking for someone who can take responsibility for the full outbound acquisition process for our clients — from identifying the right prospects through to consistently booking qualified sales meetings onto their calendars. Our clients will typically be recruitment/staffing agencies looking to win new employers, hiring managers and businesses that require recruitment support. The Outcome We Need Our core service is built around one result: Consistently generating qualified sales opportunities for recruitment/staffing agencies. Our initial benchmark is approximately 5+ qualified meetings per client per month, although we care much more about meeting quality and genuine sales opportunities than simply filling calendars with poor-fit prospects. A qualified meeting should generally mean: The prospect matches the agreed ICP. They are a relevant decision-maker or strong influencer. Their company could realistically use the client's recruitment services. There is genuine interest in discussing recruitment/staffing support. They understand why the meeting has been booked. They are not simply attending because of misleading outreach. We want clients saying: "These are companies I would actually want to work with." What You Will Be Responsible For You should be capable of handling most or all of the following: 1. ICP & Market Research Understand each recruitment client's niche and build targeting around factors such as: Industry Geography Company size Hiring activity Job vacancies Growth signals Relevant decision-makers Recruitment needs Technologies or other intent signals where appropriate For example, if our client specialises in engineering recruitment, we don't simply want a database of engineering companies. We want companies that are showing signals that they may actually need engineering talent. 2. Prospect Data & List Building Build accurate, targeted prospect lists containing the appropriate decision-makers. Depending on the campaign, this may include: CEOs / Founders Heads of Talent Talent Acquisition Managers HR Directors HR Managers Operations Directors Department Heads Hiring Managers Data accuracy and targeting quality are extremely important. 3. Cold Outreach Infrastructure You should understand modern outbound infrastructure and deliverability, including where relevant: Domain / inbox setup Email authentication Inbox management Deliverability Sending limits Email verification Domain reputation Campaign monitoring We do not want campaigns that simply upload thousands of contacts and blast generic emails. 4. Outreach Strategy & Copy Create personalised outbound campaigns designed specifically around each client's recruitment niche and value proposition. You should understand: Cold email Follow-up sequences Personalisation Offers Pain-point-based messaging Calls to action A/B testing Campaign optimisation The messaging should sound human and relevant — not like generic AI-generated spam. 5. Campaign Management Once campaigns are running, you will be expected to monitor and improve performance. This includes analysing metrics such as: Delivery rates Bounce rates Reply rates Positive reply rates Meetings booked Meeting quality Lead-to-meeting conversion Campaign performance by segment We expect proactive optimisation rather than simply leaving campaigns running. 6. Lead Qualification & Appointment Booking Interested prospects must be handled professionally. Depending on the system we build together, this could involve: Reply management Qualification Objection handling Follow-ups Calendar booking CRM updates Handover notes for the client Our clients should arrive at meetings already understanding why the conversation is taking place. 7. Reporting We want straightforward reporting showing: Prospects contacted Replies Positive replies Qualified opportunities Meetings booked Any important campaign learnings Recommended changes for the following period We care about commercial outcomes rather than vanity metrics. Who We Are Looking For The ideal person has real experience generating B2B appointments through outbound prospecting. Experience working with any of the following would be especially valuable: Recruitment agencies Staffing agencies Executive search firms Professional services companies B2B agencies High-ticket service businesses Experience with recruitment/staffing is a major advantage because understanding how agencies win new employer clients will significantly reduce the learning curve. You should also be comfortable working with tools such as: Apollo Clay LinkedIn Sales Navigator Smartlead Instantly Lemlist Email verification platforms CRMs Automation tools You do not need experience with every tool above. We care more about whether you understand the underlying outbound process. What We Do NOT Want Please do not apply if your service consists primarily of: Scraping generic lead lists Sending mass templated emails Selling databases Providing thousands of "leads" with no qualification Using fake personalisation Booking irrelevant meetings to hit a number Reporting opens/replies while ignoring revenue opportunities We are building this agency around lead quality and client retention, not volume for the sake of volume. Opportunity We are currently building the fulfilment operation and intend to work with the right freelancer long-term. We would initially begin with a paid trial / first client campaign. If performance is strong, we want to progressively hand over additional clients as the agency grows. This could therefore develop into an ongoing relationship managing multiple campaigns rather than a one-off project. We value someone who thinks like a partner and can tell us when something should be changed rather than simply waiting for instructions. Compensation We are open to discussing either: A fixed monthly amount per client or a base fulfilment fee with performance incentives for qualified meetings booked. Please include your preferred pricing structure in your proposal. Do not reduce your price simply to win the job. We would rather pay more for somebody who has repeatedly produced high-quality B2B opportunities than hire the cheapest applicant. How To Apply Please start your proposal with the words: "STAFFING LEADS" This lets us know you have actually read the job description. Then answer the following: 1. Results Tell us about the best B2B outbound campaign you have personally managed. Include real numbers where possible: Prospects contacted Reply rate Positive reply rate Meetings booked Campaign duration Client industry 2. Recruitment Experience Have you previously generated new business opportunities for a recruitment or staffing agency? If yes, explain: What recruitment niche they served Who you targeted What outreach method you used What results you generated 3. Your Process Imagine we give you a UK recruitment agency specialising in placing software engineers into technology companies. Explain briefly how you would: Identify companies likely to need recruitment support Identify the correct decision-makers Build the prospect list Structure the outreach campaign Qualify interested prospects We care more about your thinking here than a polished answer. 4. Tools Which tools do you currently use for: Prospecting Enrichment Email verification Cold email LinkedIn CRM Reporting 5. Deliverability Briefly explain how you protect cold-email domain and inbox reputation. 6. Pricing What would you charge per client per month to manage this service? Explain exactly what would be included. 7. Proof Please provide examples of previous campaign results. Screenshots are welcome, but confidential client information can be hidden. A short Loom explaining a previous campaign would make your application stand out significantly. Final Note We are not looking for someone who can simply "send emails." We are looking for someone who understands the entire equation: Right market → right company → right decision-maker → right timing → right message → qualified conversation. If you have repeatedly built outbound systems that create genuine B2B sales opportunities, we would like to speak with you.