B2B Lead Generation VA — LinkedIn Outreach, Companies House Research & CRM Management

**B2B Lead Generation VA — LinkedIn Outreach, Companies House Research & CRM** **About the role** Obelisk Capital is a UK-based investment firm that acquires owner-managed engineering businesses — specifically environmental engineering, fire safety, ground investigation and environmental remediation. We are looking for a detail-oriented, experienced B2B lead generation specialist to run our acquisition pipeline engine. This is a part-time ongoing role (15–20 hours per week) with potential to grow. You will work directly with the principal and have clear daily tasks, pre-approved templates and a structured CRM to work from. This is not a general VA role — we need someone who has specifically run LinkedIn outreach and B2B lead generation campaigns before. --- **What you will do (daily tasks)** • Companies House research — search UK business registry by SIC code, screen companies by revenue (£2m–£10m), director age (50+) and years in role. Log qualified targets into Airtable CRM. • LinkedIn outreach — send 20 personalised connection requests per day using pre-approved templates. Send day-7 and day-14 follow-up messages. Log all responses immediately. • Email outreach — find and verify director email addresses using Hunter.io. Send warm and direct email variants. Manage follow-up sequences. • CRM management — maintain Airtable pipeline. Update stages after every interaction. Set next action dates. Send a daily written summary to the principal. • Company research — prepare one-page briefing notes before founder calls. Monitor Daltons, BusinessesForSale and Axial for matching listings 3x per week. --- **What we need from you** ✅ Proven LinkedIn Sales Navigator experience — with real metrics (acceptance rates, reply rates) ✅ Companies House or business registry research experience ✅ Airtable or CRM data entry — clean, accurate, consistent ✅ Hunter.io or equivalent email finding tool ✅ Excellent written English — message personalisation is part of the role ✅ Proactive daily communication — daily summary is non-negotiable ✅ Availability during 06:00–10:00 UAE time (02:00–06:00 UK) for overlap --- **What we offer** • Ongoing part-time contract — 15–20 hours per week • All tools provided (LinkedIn Sales Navigator, Hunter.io, Airtable) • Clear daily task structure — no ambiguity about what to do • Direct access to the principal — fast decisions, no layers • Paid 4-week trial before permanent engagement • Opportunity to grow with the business as the acquisition pipeline scales --- **How to apply** Please answer both of the following in your cover letter — proposals without these answers will not be reviewed: 1. Describe the most successful LinkedIn outreach campaign you have run. What industry did you target, how many requests did you send per day, and what was your acceptance rate and reply rate? 2. Walk me through exactly how you would use Companies House and Hunter.io together to find and verify the email address of a UK company director. Note: to confirm you have read this posting in full, begin your proposal with the phrase: **"I have reviewed the Obelisk criteria."** Proposals that do not open with this exact phrase will not be considered. --- **Job details** Hours: 15–20 per week Contract: Ongoing Rate: £5–9/hour depending on experience Start: Immediate Location: Remote — worldwide Tools required: Upwork time tracker (mandatory)