B2B Marketer for Insurance Marketplace

Our insurance agency is launching a real-time pay-per-call marketplace that connects insurance shoppers to licensed agents through live inbound phone calls. We're looking for a marketer who can drive both sides of the platform: Consumer-facing demand generation — paid campaigns targeting people actively shopping for insurance final expense), driving them to call in Agent/agency acquisition — B2B outreach and campaigns to sign up insurance agents and agency owners as paying buyers of those calls What you'll be doing: Running paid ad campaigns (Google/Meta) targeting consumers shopping for insurance coverage Running outbound/B2B acquisition campaigns (email, LinkedIn, cold outreach, insurance industry communities/forums, Facebook groups) to sign up agents and agencies Positioning our tiered offering (individual agent → agency → white-label brand) to the right audience at each level Helping craft messaging/copy for both a consumer-facing landing page and an agent/agency signup flow Tracking signup and conversion metrics on both sides so we know what's working What we're looking for: Experience with consumer paid-acquisition campaigns (Google/Meta ads) in insurance or a similarly regulated/high-intent vertical Experience marketing to insurance agents, agencies, or a similar B2B/professional-services audience Comfortable running both direct-response consumer campaigns and B2B outbound Familiarity with the insurance lead-gen or pay-per-call space is a strong plus Able to help shape positioning/copy, not just execute a pre-written campaign