B2B Marketing Asset Designer

Reciprocal is a B2B revenue management and pricing platform built for mid-market distributors and manufacturers. We are in growth mode and building out our marketing asset library from scratch. Our brand is newly established — clean, modern, and professional — and we need a skilled designer to bring it to life across our core sales and marketing collateral. This is a project-based engagement. We have a clear and growing list of assets that need to be built, and we intend to return to the right person consistently as that list grows. The initial phase is building a core asset library from our brand book. Once templates are established, ongoing work will involve producing finished assets from content briefs — primarily written by our team, designed by you. Our Audience ------------------------------------------------------------------------ Our buyers are CFOs, CEOs, and VP-level operators at distributors and manufacturers with $150M–$1B in annual revenue. They tend to be experienced business operators, and generally not tech enthusiasts. The materials you produce need to communicate credibility and clarity while balancing the modern technology that Reciprocal is. The right aesthetic is clean, data-forward, and professional. Think enterprise SaaS or professional services with AI, not marketing agency or DTC brand. Good typography and structured layout matter far more than illustration or visual flair. Preferred that your portfolio includes an example of B2B business documents (one-pagers, case studies, reports, or whitepapers) produced for a professional services, SaaS, or industrial company. Skills & Experience ------------------------------------------------------------------------ • Solid B2B document design experience — onepagers, case studies, whitepapers, reports • Comfortable working from a brand book to produce consistent, on-brand assets • Strong sense of layout, typography, and white space — clean and professional, not decorative • Proficient in tools that produce editable, transferable files (Canva Pro, Adobe InDesign, PowerPoint, or equivalent) • Reliable turnaround on project briefs with organized file handoff • No complex creative required — this is document and layout design Engagement Terms ------------------------------------------------------------------------ Rate: $25–$45/hour, negotiable based on portfolio Model: Project-based — brief in, deliverable out Volume: Variable per project Files: Source files + PDF required on each delivery Revisions: Two rounds included per project Location: Remote Core Asset Types ------------------------------------------------------------------------ • Sales one-pagers (buyer-specific and product focused) • Case studies (2–4 page, named customers with results) • Whitepapers and research reports • Newsletter layout template • LinkedIn carousel graphics • Company slide deck template Typical Project Flow ------------------------------------------------------------------------ • We send a brief: asset type, content, target audience, and any specific guidance • You produce a first draft using our brand book • We review and provide consolidated feedback • Two revision rounds, then final file handoff in editable format and PDF • Turnaround expectation discussed per project at brief stage